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  • Apple Sucked Into AT&T vs. Verizon War



    Until now, Apple has largely stayed out of the incessant ad wars between AT&T and Verizon. Although a casual observer may have mistakenly believed that Apple was already involved in the ongoing battle, Apple has stayed above the fray despite the fact that its name along with the iPhone are constantly alluded to by the warring factions.

    But Apple's ad war neutrality has now officially ended. And last night, two retaliatory iPhone TV ads began hitting the airwaves. The Apple ads effectively serve as back up to AT&T's TV ad campaign that, as PC World puts it, aims to "set the record straight around Verizon's 'there's a map for that' campaign."






    The two Apple ads show the iPhone's ability to browse the Web and manage phone calls simultaneously, a feat that's possible over AT&T's UMTS/GSM wireless network but not over Verizon's CDMA network, according to an account in Apple Insider. With its two ad spots, Apple is clearly taking aim at a Verizon ad message which mocks the iPhone for lacking a "real keyboard" and the capability to run "simultaneous apps," for example.
    As you might expect, Apple is similarly standing by AT&T in their new round of ads seeking to undo some of the damage done by Verizon, which claims that AT&T's 3G coverage is shoddy at best in comparison to Verizon's. The now infamous "map attack ads" are being invoked again as AT&T taps actor Luke Walker to argue that AT&T's mobile coverage extends to 97% Americans. However, that high number alludes to both 2.5G and 3G coverage.






    The new series of ads from both Apple and AT&T comes only days after a federal court failed to grant AT&T a "restraining order" against Verizon and effectively curtail the company's aggressive attack ads. Far from over, the war will continue in court with no action being taken to pull any ad from either warring party.

    Watching the two wireless giants try to clobber each other over the TV airwaves should make for entertaining TV viewing straight through the holiday season, and maybe beyond that. well into 2010. Eventually, the public will probably lose interest in this breed of TV drama, just as people ultimately get tired of many types of television fare.
    Ultimately, however, both AT&T and Verizon may be fighting a pointless battle. While each presents a cogent argument of superiority, the masses remain emotionally uninvolved for the most part. And for as long as Apple sticks with the mobile partner it brought to the dance - AT&T- it's unlikely that Verizon will do too much damage to their competitor through their negative ads. After all, how many people do you know who actually switched their mobile carrier as a lone result of a television ad rather than a personal experience with a mobile operator's service?

    Image via Mobile Technology Guide
    This article was originally published in forum thread: Apple Sucked Into AT&T vs. Verizon War started by Michael Essany View original post
    Comments 47 Comments
    1. dillonsmith9147's Avatar
      dillonsmith9147 -
      AT&T comercials will mean. Jack when verizon starts rolling out lte next year with more 4g coverage than AT&T 3g with that said I'll bet vzw will have full 4g coverageby the time AT&T starts to launch it
    1. mawells787's Avatar
      mawells787 -
      Quote Originally Posted by dillonsmith9147 View Post
      AT&T comercials will mean. Jack when verizon starts rolling out lte next year with more 4g coverage than AT&T 3g with that said I'll bet vzw will have full 4g coverageby the time AT&T starts to launch it
      it would be extremely embarrassing for AT&T if Verizon's 4G coverage is the same size as AT&Ts 3G coverage. Then what will AT&T do when verizon says we have 4G in the same amount of places AT&T has 3G except our 4G network is 10x faster and more reliable.
    1. bbillh77's Avatar
      bbillh77 -
      Well I'm for the lower rates mentioned above if you you want to take each company for there adds AT&T claims the "fastest" 3g network with is very true find 2 similar phones AT&T vzn and download the same you tube video or other comparable media att smokes em I do have good 3g cvg though so I am happy with AT&T
    1. psychodave's Avatar
      psychodave -
      HAHAHA OMFG! that's awesome! SLAM DUNK APPLE!
    1. Jonesy44's Avatar
      Jonesy44 -
      "Can your phone and network do that?" - uuuh, what does this have to do with the network?

      Apple trying to back AT&T? I can't really comment on AT&T compared to Verizon because i'm in the UK (Orange) but Apply randomly putting that in is obviously showing their conern of the threat from Verizon.
    1. ecd5000's Avatar
      ecd5000 -
      well its about time att started to push a little, im getting tired of every commercial break i see, theres that B.S. verizon commercial. took them long enough to take their balls out of their purse!
    1. soto806's Avatar
      soto806 -
      I love this "ad war"
    1. battlecrushr's Avatar
      battlecrushr -
      i love this fight
    1. hitman10's Avatar
      hitman10 -
      This is great drama. We should make a tv show about it.
    1. battlecrushr's Avatar
      battlecrushr -
      haha wat i love was in the ATT Commercila
      it was like 'name that starts with a V, oh they got one'

      [ame=http://www.youtube.com/watch?v=4YP839_EF_0]YouTube - Side by Side - AT&T Wireless Commercial (X and V)(Luke Wilson) HD 720p[/ame]
    1. juggz143's Avatar
      juggz143 -
      Quote Originally Posted by eg6motion View Post
      no 3G eh? so YOUR iphone can't do it, pretty sure mine does...and every other phone that's on 3G.
      haha I feel like an idiot I still have a 2g and didnt realize they fixed that on 3g+

      I think i'm jumping ship this summer unless they come with a new design, and not just minor/subtle changes.

      (and I use the word 'minor' lightly b4 I get flamed)
    1. sziklassy's Avatar
      sziklassy -
      Quote Originally Posted by exNavy View Post
      The first rule of commercials is not to name your competitors, and certainly not to denigrate them either.
      Interesting rule. Apple fails that in about 95% of all of their commercials.
    1. metaserph's Avatar
      metaserph -
      There may be another take on this. Apple is asking "can your phone and network" do that, if the answer is yes my network can, then there is still the "phone" part. Apple is establishing the features one can take advantage of through the iPhone, provided the network can support it. I don't see it as definite support for ATT, though it slants that way. I see it as "look how the iPhone shines" more so. If it's true there's a cdma iPhone in China, then I can see the iPhone on Verizon in the near future. Of course, all Verizon has to do is create a sim card for it, if there isn't one already, in simple terms. If Verizon's customer base really want an iPhone, it can happen. Just my thoughts...
    1. chemalito's Avatar
      chemalito -
      I love the ad war!!! A friend of mine call me earlier this evening and ask me If I can chek for him some movies and times on some theaters, and let me tell you, it feels so damn good to put the iPhone on speaker and browse safari at the same time!!!!!
    1. tudtran's Avatar
      tudtran -
      Don't be too cocky. Verizon may do that next year.
    1. NessLookAlike's Avatar
      NessLookAlike -
      Quote Originally Posted by exNavy View Post
      The first rule of commercials is not to name your competitors, and certainly not to denigrate them either. Your mission in a commercial is to tell me what your product brings to the table. Not provide free advertising to your competitors.

      Kudos.
      God, IF ONLY APPLE WOULD FOLLOW THE FIRST RULE OF COMMERCIALS IN ALL THEIR OTHER COMMERCIALS. /rage. Not a single Mac vs. PC commercial says what Mac does differently. Not a one. And its just awful.

      tl;dr let's not give Apple credit where they really don't deserve it. for once.
    1. blazingangel1986's Avatar
      blazingangel1986 -
      sigh here we go again
    1. galaxygrrl's Avatar
      galaxygrrl -
      So, why you are checking out the movie on your 3G iphone while talking to your friend, ATT will drop your call because their phone service is so crappy. As soon as a verizon iphone comes out, I'm switching.
    1. CaptainChaos's Avatar
      CaptainChaos -
      Quote Originally Posted by galaxygrrl View Post
      So, why you are checking out the movie on your 3G iphone while talking to your friend, ATT will drop your call because their phone service is so crappy. As soon as a verizon iphone comes out, I'm switching.
      Sorry to hear that! My coverage is very good.
    1. Bluprint's Avatar
      Bluprint -
      restraining order to verizon???.... as much as i hate verizon that just made att look soft.