If you missed it, this weekend a fascinating interview was published with Apple's senior vice-president of worldwide product marketing, Phil Schiller. This morning, MacRumors is covering the conversation in some detail.
Defending the App Store and its controversial app approval process, Schiller served up some insight on a bizarre pattern of seemingly hypocritical rejections and approvals that have confounded many developers and forced some to wash their hands of Apple altogether.
"We've built a store for the most part that people can trust. You and your family and friends can download applications from the store, and for the most part they do what you'd expect, and they get onto your phone, and you get billed appropriately, and it all just works."
Most are approved and some are sent back to the developer. In about 90% of those cases, Apple requests technical fixes—usually for bugs in the software or because something doesn't work as expected, Schiller says. Developers are generally glad to have this safety net because usually Apple's review process finds problems they actually want to fix, he says.
"We had to go study state and international laws about what's legal and what isn't, and what legal exposure that creates for Apple or the customer," Schiller says. The verdict: Apps that help a user learn how to play are O.K.; those designed to help a person cheat don't make the cut.
- 90% of rejections result from technical errors or bugs
- 10% of rejections are caused by illegal or inappropriate content.
And less than 1% of app rejections are reportedly caused by applications that fall into a "legal gray area" requiring further investigating and potentially legal counsel before such an app can be permitted to enter the App Store.
To check out more of Phil Schiller's interview with BusinessWeek, click here.
Image via BusinessWeek