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  • Will MapQuest Get Lost in the Crowded Field of Turn-By-Turn Mobile Apps

    Image via Apple Insider

    In recent months it had become clear that MapQuest was losing its way... kind of like many people who still use MapQuest for directions.

    Just this week, however, MapQuest apparently woke up to the importance of mobile navigation and unveiled a new subscription based turn-by-turn navigation app for the iPhone. Apple Insider provided a peak into the new app and how it works.

    The $0.99 application (iTunes link) comes with a 14-day free trial, after which users can purchase one month of service for $3.99, three months for $9.99, or one year for $29.99. The subscription is enabled from within the application, which features maps for both the U.S. and Canada.
    The people at MapQuest appear to be pinning their hopes on the service's long range business model, which clearly indicates a greater willingness and ability to challenge other companies already thriving in the business of mobile phone-based GPS and turn-by-turn navigation apps.

    So what do you get for $0.99 and the subsequent subscription fees?
    • 3D on-screen navigation
    • Voice-guided, turn-by-turn navigation that speaks directions
    • Data Updates for MapQuest's 16 million points of interest
    • Modern street maps and current street names
    • Traffic incident based routing

    Single touch location for popular local spots: Hotels, ATMs, movie theaters, gas stations, etc

    Although I am yet to personally test drive the app, Apple Insider likens it to AT&T's Mobile Navigator, which similarly offers voice guidance, automatic rerouting, etc. on a paid subscription basis. Although the neat little app from MapQuest has potential, has it arrived too late to the party?

    With the likes of TomTom and AT&T taking over the mobile navigation sphere as we speak, MapQuest just seems to some (myself included) like yesterday's means for navigation. Will that change now? We'll definitely find out sooner than later.
    This article was originally published in forum thread: Will MapQuest Get Lost in the Crowded Field of Turn-By-Turn Mobile Apps started by Michael Essany View original post
    Comments 17 Comments
    1. adp's Avatar
      adp -
      The interface looks too simple for me. No lane assist. Doesn't mention street names by voice. And monthly/yearly fees? No thanks - I'll stick to Navigon.
    1. iphone4idiots's Avatar
      iphone4idiots -
      Yeah, does anyone use Mapquest anymore?? I guess maybe if you email is still @aol.com you might. IMO, they are way too late to the party now. Early adopters already have one they like and light users like myself will be turned off by monthly fees.
    1. fventura03's Avatar
      fventura03 -
      havent used mapquest in a long time, whats with this subscription requirement? sounds like major fail to me...
    1. The Maestro's Avatar
      The Maestro -
      I mean it looks like crap but I can't afford any of the fancy ones like Tom Tom, can someone recomend an affordable app with voice?
    1. billchase2's Avatar
      billchase2 -
      Cool, so now MapQuest can get you lost in real-time.
    1. reanimationxp's Avatar
      reanimationxp -
      peek* not peak. you guys should let me write articles.

      Quote Originally Posted by billchase2 View Post
      Cool, so now MapQuest can get you lost in real-time.
    1. aperry's Avatar
      aperry -
      Crappy app plus monthly service fee?

    1. ebl4287's Avatar
      ebl4287 -
      i HATE mapquest..its like you're getting directions to get lost. They will fail
    1. Fallguy's Avatar
      Fallguy -
      I refuse to pay monthly for an app . Thats BS . Just get a $50 TomTom and be done with it .
    1. rwin84's Avatar
      rwin84 -
      garbage pile!
    1. pacmac's Avatar
      pacmac -
      native Map app is better then this..
    1. thetoothfairy's Avatar
      thetoothfairy -
      How do they think their app will be a go? Other ones are already out way before this one and you have to pay? No one wants to pay a fee for their service. I chose to buy Navigon... I do not want any fee's to use any of my apps. I would rather pay the price of Navigon then to pay for this app. Plus Navigon is a excellent app compared to this one as far as I am concerned.
    1. mdc929's Avatar
      mdc929 -
    1. ecd5000's Avatar
      ecd5000 -
      epic fail why would a spend however much a month/year when you can just buy a better navi app for a 1time fee.
    1. andygev35's Avatar
      andygev35 -
      Pay for an app that has a free trial period?! What the frak?!?!

      Colossal FAIL!!
    1. fventura03's Avatar
      fventura03 -
      Quote Originally Posted by ecd5000 View Post
      epic fail why would a spend however much a month/year when you can just buy a better navi app for a 1time fee.
      yep, or just get a standalone unit for about the same price as this "subscription" type app.
    1. rhekt's Avatar
      rhekt -
      1 second too late for this inovator unfortunately