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  • Study Finds iPhone Users Want More Power

    Image via pocketpicks.co.uk


    "I... must... have... more... power!"

    It seems that legendary line from Star Trek can now be attributed to millions of Apple customers, too.

    Strategy Analytics is out with a new study - conveniently titled "Retaining and Attracting New Customers: Profiling the Apple iPhone User" - revealing that iPhone users want more power.

    Of all the ideal features Apple customers can envision for future updates to the iPhone, their low satisfaction with battery life far surpasses other concerns, like the quality of the device's camera, for example.

    From IT Wire:

    Strategy Analytics’ senior user experience analyst, Paul Brown, says part of the problem is the iPhone users’ higher use of battery-draining features than non-iPhone users.
    “iPhone owners use more features on a regular basis than non-iPhone owners, with two-thirds browsing the web and sending personal emails daily—features which will considerably drain battery life.”
    The study, which in some aspects in insightful, isn't really telling us anything we don't already know or haven't yet complained about in the last two years since the iPhone took the world by storm. If anything, since 2007, iPhone junkies like myself have become more vocal about their beef with concerns relating to some of the issues broached in this study. In fact, no longer are iPhone users just excited to have this cool new toy. We've now come to be so dependent on it - for work, play, and, in some cases, our livelihood - that we not only want better, we also demand better.

    In this regard, Kevin Nolan, VP at Strategy Analytics, hit the nail on the head, "Given the importance placed on features and style by existing iPhone owners, it is important for Apple to continue to provide innovative, compelling devices, while recognizing the need for improved battery strength."

    What else did the report find?
    • The typical iPhone owner is aged 25-44
    • Over 80% of iPhone owners also own an iPod
    • iPhone owners exhibit high brand loyalty
    This article was originally published in forum thread: Study Finds iPhone Users Want More Power started by Michael Essany View original post
    Comments 111 Comments
    1. nwcorey's Avatar
      nwcorey -
      Quote Originally Posted by A_DuB187 View Post
      A longer lasting (more mAh) battery I think is a critical step Apple needs to take towards keeping customers happy.

      I know I'd buy an iPhone with a bigger battery even if that was the only difference between it and my 3G S.
      agreed well said.
    1. daching's Avatar
      daching -
      I want a nuclear power generator in my iPhone.
    1. Melech518's Avatar
      Melech518 -
      If your battery is depleting as fast as a lot of you are mentioning then you should attempt to fix it. Try restoring it to the latest software 3.0.1, Set the phone up as new, and jailbreak again using the 3.0 firmware in Redsn0w. The cause of most battery issues are from setting the phone up from a backup after a restore.

      The battery on my personal 3G[s] lasts me around 30-36 hours, and the 3G that I use strictly as a work phone has lasted me 3 days since its last full charge and is sitting at 28% right now.

      I believe most people complaining about battery issues are the ones who have not attempted to find a solution, yet...
    1. Poseidon79's Avatar
      Poseidon79 -
      I will take my 600Mhz processor and 256MB RAM over more power any day of the week! I'd rather charge my phone more often than be stuck with that POS iPhone 3G. Additionally more power means a BIGGER battery which would in turn cause complaints about the phone being too bulky (like the T-Mobile G1). You can't please everyone... and those that are pissy need to figure out their priority... you can't have a battery that lasts 3 days AND a high performance chip inside. One or the other my friends.
    1. Frostbite's Avatar
      Frostbite -
      I have a iPod Touch 2G and I wouldnt boast about the power, but I would rather them focus the speed
    1. TheOrioles33's Avatar
      TheOrioles33 -
      We could divert power from the shields captain!
    1. wingy's Avatar
      wingy -
      Need more power
    1. plcrules's Avatar
      plcrules -
      The typical iPhone owner is aged 25-44
      Over 80% of iPhone owners also own an iPod
      iPhone owners exhibit high brand loyalty
      all rong for me im 13 never owned an ipod and i have no loyalty 2 apple (says the kid typing from his apple computer and playing with his iphone)
    1. nwcorey's Avatar
      nwcorey -
      I'm give-ner all she's got.....

      Does anyone else with a 3gs have this problem. My % is on next to the battery but the slide bar say's its off??????? I read that the % runs your battery down also?
    1. Frostbite's Avatar
      Frostbite -
      Remember that al lot of battery issues in any iPhone running 3.0 will be much better in 3.1. 3.1 will optimize all the new features in 3.0 for the best use of battery and probably the bloody wifi.
    1. nwcorey's Avatar
      nwcorey -
      Quote Originally Posted by Frostbite View Post
      Remember that al lot of battery issues in any iPhone running 3.0 will be much better in 3.1. 3.1 will optimize all the new features in 3.0 for the best use of battery and probably the bloody wifi.
      Ya true to that i'm sure. Now when is bloody 3.1 going to get released?
    1. reeko's Avatar
      reeko -
      Quote Originally Posted by Melech518 View Post
      If your battery is depleting as fast as a lot of you are mentioning then you should attempt to fix it. Try restoring it to the latest software 3.0.1, Set the phone up as new, and jailbreak again using the 3.0 firmware in Redsn0w. The cause of most battery issues are from setting the phone up from a backup after a restore.

      The battery on my personal 3G[s] lasts me around 30-36 hours, and the 3G that I use strictly as a work phone has lasted me 3 days since its last full charge and is sitting at 28% right now.

      I believe most people complaining about battery issues are the ones who have not attempted to find a solution, yet...
      Seriously, 30-36 hours? Are you being sarcastic? Either you have a special iPhone that no other person in the world has, you never use the thing or you are just point blank lying.

      I have my phone tucked in a mophie juice pack air all day. if i take it out from charge at 8am the whole thing including the juice pack air will be practically dead by about 10pm, and thats without playing any battery strenuous stuff like tomtom or any game.

      What i want is the option to have a fat *** iPhone with a battery about 4 times the size so i can happily use the thing all day without having to worry about whether the battery will run out before i next get to a charger.
    1. Frostbite's Avatar
      Frostbite -
      Quote Originally Posted by nwcorey View Post
      Ya true to that i'm sure. Now when is bloody 3.1 going to get released?
      As soon as the iPod touch 3G comes out, if not sooner. And since the conference at which they will announce the new iPod is the 9th (in about a week) I would say in a month or less.
    1. Melech518's Avatar
      Melech518 -
      Quote Originally Posted by reeko View Post
      Seriously, 30-36 hours? Are you being sarcastic? Either you have a special iPhone that no other person in the world has, you never use the thing or you are just point blank lying.
      Thanks buddy, people who know me on here know that I speak only the truth. I am not being sarcastic at all. After removing all the unnecessary daemons and many other files and having the brightness set very low, I have increased battery life substantially. No Juice pack, no lies. I am on my phone all day long.

      But thanks again reeko
    1. blkcadi's Avatar
      blkcadi -
      ^
    1. supreme-livin's Avatar
      supreme-livin -
      my 3g wont even make it through the day
    1. keatonec's Avatar
      keatonec -
      i have to agree. im definatly getting sick of seeing that message come saying " 10% battery life ". It is very annoying.
    1. Fallguy's Avatar
      Fallguy -
      Quote Originally Posted by shabz_de_don View Post
      for sure need better battery life... today my phones battery has come to 18% its nearly 2pm here and i got my phone off charge at 9am what the hell is going on...
      I hate having such a crappy battery life also . But maybe you need to turn off alot of different services such as Bluetooth , WIFI ,SSH and PUSH NOTIFICATIONS until you need them .
    1. Frostbite's Avatar
      Frostbite -
      Quote Originally Posted by blkcadi View Post
      ^
      lol
    1. angiepangie's Avatar
      angiepangie -
      LOL. Once I started the day with 14% battery at 6am. I used it as I always did (some texts, some calls, some games, a little GPS) but with brightness all the way down, bluetooth, wifi, locations, etc. off.
      By the end of the day (I mean like 10-11pm) I was still at 5%.

      It would be nice to have better battery life, but if you have the right settings you can get the iPhone to last a while!