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  • Study Finds iPhone Users Want More Power

    Image via pocketpicks.co.uk

    "I... must... have... more... power!"

    It seems that legendary line from Star Trek can now be attributed to millions of Apple customers, too.

    Strategy Analytics is out with a new study - conveniently titled "Retaining and Attracting New Customers: Profiling the Apple iPhone User" - revealing that iPhone users want more power.

    Of all the ideal features Apple customers can envision for future updates to the iPhone, their low satisfaction with battery life far surpasses other concerns, like the quality of the device's camera, for example.

    From IT Wire:

    Strategy Analytics’ senior user experience analyst, Paul Brown, says part of the problem is the iPhone users’ higher use of battery-draining features than non-iPhone users.
    “iPhone owners use more features on a regular basis than non-iPhone owners, with two-thirds browsing the web and sending personal emails daily—features which will considerably drain battery life.”
    The study, which in some aspects in insightful, isn't really telling us anything we don't already know or haven't yet complained about in the last two years since the iPhone took the world by storm. If anything, since 2007, iPhone junkies like myself have become more vocal about their beef with concerns relating to some of the issues broached in this study. In fact, no longer are iPhone users just excited to have this cool new toy. We've now come to be so dependent on it - for work, play, and, in some cases, our livelihood - that we not only want better, we also demand better.

    In this regard, Kevin Nolan, VP at Strategy Analytics, hit the nail on the head, "Given the importance placed on features and style by existing iPhone owners, it is important for Apple to continue to provide innovative, compelling devices, while recognizing the need for improved battery strength."

    What else did the report find?
    • The typical iPhone owner is aged 25-44
    • Over 80% of iPhone owners also own an iPod
    • iPhone owners exhibit high brand loyalty
    This article was originally published in forum thread: Study Finds iPhone Users Want More Power started by Michael Essany View original post
    Comments 111 Comments
    1. javiert30's Avatar
      javiert30 -
      Quote Originally Posted by angiepangie View Post
      doesn't name a brand... Only a picture.
      Kind of hard to google a picture...
      Look on ebay search 150370986820
    1. cpjr's Avatar
      cpjr -
      Quote Originally Posted by StealthBravo View Post
      ^ is it solar ?
      Its kinda Stellar, but totally not solar
    1. StealthBravo's Avatar
      StealthBravo -
      I will check it out. Is it bulky?
    1. cpjr's Avatar
      cpjr -
      Muh, its not "bad" I guess for a battery/case, its thicker than your average case of course, but not too bad if you want the juice. I like the feel of it. It does almost double the thickness though.
    1. angiepangie's Avatar
      angiepangie -
      Quote Originally Posted by javiert30 View Post
      Look on ebay search 150370986820
      Haha. Wow you're one of those people who sell those watch phones!
    1. StealthBravo's Avatar
      StealthBravo -
    1. A_DuB187's Avatar
      A_DuB187 -
      We could all use better battery technology in the iPhone or at least power saving components such as OLED/AMOLED etc. but until that happens if you can't make it through the day on one charge and you can't stand a bigger battery case then just get a portable battery. I use one myself and just use one of my apple cables to connect it when I need to charge. The best thing about portable batteries is most of them can charge you're phone more the twice on a single charge.
    1. ecd5000's Avatar
      ecd5000 -
      you bet we need more battery i have chargers in my living room bedroom and on my computer, car charger that i also use in a backhoe at work, and im too cheap to buy a mophie juice pack damn right we want more power ARGH ARGH ARGH(tim the toolman taylor)
    1. iPHONEMAGNATE's Avatar
      Yeah, that's my only real gripe. I need the extra battery life. If my phone would last more than a day then I'd be fine. Unfortunately... It does not.
    1. mdc929's Avatar
      mdc929 -
      "I... must... have... more... power!"

      Over 80% of iPhone owners also own an iPod

      iPhone owners exhibit high brand loyalty
      have you seen my room?
    1. rhekt's Avatar
      rhekt -
      i dont have enough power captain!