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  • Study Finds iPhone Users Want More Power

    Image via pocketpicks.co.uk


    "I... must... have... more... power!"

    It seems that legendary line from Star Trek can now be attributed to millions of Apple customers, too.

    Strategy Analytics is out with a new study - conveniently titled "Retaining and Attracting New Customers: Profiling the Apple iPhone User" - revealing that iPhone users want more power.

    Of all the ideal features Apple customers can envision for future updates to the iPhone, their low satisfaction with battery life far surpasses other concerns, like the quality of the device's camera, for example.

    From IT Wire:

    Strategy Analytics’ senior user experience analyst, Paul Brown, says part of the problem is the iPhone users’ higher use of battery-draining features than non-iPhone users.
    “iPhone owners use more features on a regular basis than non-iPhone owners, with two-thirds browsing the web and sending personal emails daily—features which will considerably drain battery life.”
    The study, which in some aspects in insightful, isn't really telling us anything we don't already know or haven't yet complained about in the last two years since the iPhone took the world by storm. If anything, since 2007, iPhone junkies like myself have become more vocal about their beef with concerns relating to some of the issues broached in this study. In fact, no longer are iPhone users just excited to have this cool new toy. We've now come to be so dependent on it - for work, play, and, in some cases, our livelihood - that we not only want better, we also demand better.

    In this regard, Kevin Nolan, VP at Strategy Analytics, hit the nail on the head, "Given the importance placed on features and style by existing iPhone owners, it is important for Apple to continue to provide innovative, compelling devices, while recognizing the need for improved battery strength."

    What else did the report find?
    • The typical iPhone owner is aged 25-44
    • Over 80% of iPhone owners also own an iPod
    • iPhone owners exhibit high brand loyalty
    This article was originally published in forum thread: Study Finds iPhone Users Want More Power started by Michael Essany View original post
    Comments 111 Comments
    1. cpjr's Avatar
      cpjr -
      ^Exactly.

      Ok so its slightly more of a task than your normal cell phone

      But I agree it does make the phone WAY more sexy
    1. eaglesteve's Avatar
      eaglesteve -
      Why would making the battary be not sexy? I like the idea of opening up and seeing the inside anything sexy. You get not just aroused but satisfied that way.
    1. Happy Noodle Boy's Avatar
      Happy Noodle Boy -
      So let me get this straight: you like opening up and seeing the insides of anything sexy? Should I be calling the FBI or something to check your backyard?
    1. pacmac's Avatar
      pacmac -
      yeah i need more power....as in nuclear power that way i dont have to chagre my iphone like the every year or so..
    1. carlbgc's Avatar
      carlbgc -
      Quote Originally Posted by Melech518 View Post
      Youre right, I am constantly clearing processes , my wifi is on but bluetooth, 3g, push are all off. I never watch video on my 3gs...

      And also...this is a first for me. My battery would never last longer than a few hours up until like 3 days ago when I had to restore my phone a few times.

      @Blkcadi- Thanks love
      Thats the problem.

      Not all of us can turn 3G off (I only get 3G reception-no 2G).

      Not all of us can turn push off.

      Not all of us have time to continuously clear processes.

      Therefore it is up to APPLE to improve battery life.
    1. homing's Avatar
      homing -
      Quote Originally Posted by Messany View Post
      What else did the report find?
      • The typical iPhone owner is aged 25-44


      WOW that's an intresting statistic !, very precise. Who knew that The typical iPhone owner is aged 25-44 ?

      Is also an Human ?!
    1. Melech518's Avatar
      Melech518 -
      Quote Originally Posted by carlbgc View Post
      Thats the problem.

      Not all of us can turn 3G off (I only get 3G reception-no 2G).

      Not all of us can turn push off.

      Not all of us have time to continuously clear processes.

      Therefore it is up to APPLE to improve battery life.
      I will be happy with a 100 hour battery!! But honestly, if they can make the MBP last 8 hours than I am sure they can make the next iphone last a couple days.
    1. Kruejl's Avatar
      Kruejl -
      I use my 3GS on T-Mo so 3g isn't an issue, but over the weekend I got about 5 hours of usage and 1 day, 13 hours standby with wifi on, Bluetooth on, screen at about 50% brightness before I had the 20% warning so 36 hours is very believable to me (I got 37 hours ). +1 to Melech.
    1. StealthBravo's Avatar
      StealthBravo -
      Quote Originally Posted by pacmac View Post
      yeah i need more power....as in nuclear power that way i dont have to chagre my iphone like the every year or so..
      I agree
    1. Limegrntaln's Avatar
      Limegrntaln -
      The iPhone has the best battery life of any smart phone, and people still complain! but also forget that the iPhone does things 10 times faster than any other phone. So you can get alot more done with it. I consistently get 4 hours usage and 17-18 hours standby, daily. Now if Im on the damn internet or sending pics and videos all day long it only lasts a few hours. Its a powerful phone and the battery life is awesome, it just depends on what you use it for. People that monitor the battery life are constantly looking at how much battery they have left. I run mine dead a few times a week and full charge it all night. I go 2-3 hours in the morning on standby still at 100% battery. I run on the treadmill in the morning on Airplane mode, Im still at 100% battery after 45 minutes with my iPod running the whole time.
    1. sphangman's Avatar
      sphangman -
      also turning off WIFI and lowering the brightness has some great results .. I get 8 hours out of mine at least
    1. eaglesteve's Avatar
      eaglesteve -
      The battery life complain is a legitimate complain. We should not have to turn off anything just to make it last through the day. Now, it is a fact that you need to drag alone a power cable and keep looking for power source if you want to use it without restriction throughout the day. This should not be the case.

      Solution: Since battery technology is beyond Apple's control, the only sensible thing to do is to make it user replaceable. I know some of us use the bulky battary extender to solve the problem but I much prefer to keep the original phone size.

      If the study cited is genuinely wanting to improve user experience, we should sincerely listen to users' voices here - and it is loud and clear - that we need more power. There is no need to defend Apple or put the blame on user's usage habbit.
    1. keatonec's Avatar
      keatonec -
      well we all know that apple doesnt normally listen to the what its users want. about the deleting processes odnt you have to be jailbroken to do that? if so not everyone is jailbroken so what about everyone else who complains aobut the battery?
    1. Melech518's Avatar
      Melech518 -
      Yes you need to at least have openssh installed. But most people who do not jailbreak their phones arent complaining as much, notice I said as much, as the users who do. I find that the BIGGEST cause of battery issues are due to jailbreaking incorrectly and restoring from a backup.
    1. Frostbite's Avatar
      Frostbite -
      Quote Originally Posted by Melech518 View Post
      I will be happy with a 100 hour battery!! But honestly, if they can make the MBP last 8 hours than I am sure they can make the next iphone last a couple days.
      ... You do realize that even thought the battery has to power a much bigger screen and processor its easily twice the size of the iphone right?
    1. Periodic's Avatar
      Periodic -
      Kinda obvious... i mean who wouldn't want more power no matter what phone you have. I would love to have in phone that will last a week with really heavy use like 1000 texts 200 minuites of talk and whatever else you want for a week.

      I heard someone talking saying that with all the developments they are making for hybrid cars, small versions batteries should be coming forward. Not sure how accurate that is but it sounds cool
    1. Melech518's Avatar
      Melech518 -
      Quote Originally Posted by Frostbite View Post
      ... You do realize that even thought the battery has to power a much bigger screen and processor its easily twice the size of the iphone right?


      Nooo, I had no clue...I must be retarded
    1. eaglesteve's Avatar
      eaglesteve -
      Quote Originally Posted by Periodic View Post
      I would love to have in phone that will last a week
      No need to last a week. Just ONE DAY of non-stop unrestricted usage will make me a happy man. It is not even capable of that now.
    1. Frostbite's Avatar
      Frostbite -
      Quote Originally Posted by Melech518 View Post
      Nooo, I had no clue...I must be retarded
      Lol I didn't mean to be negative but the scaling doesnt make any sense
    1. angiepangie's Avatar
      angiepangie -
      Quote Originally Posted by eaglesteve View Post
      No need to last a week. Just ONE DAY of non-stop unrestricted usage will make me a happy man. It is not even capable of that now.
      Go find me a phone that is.
      Seriously, a day of heavy texting (just texting, not even web browsing) on any phone I've ever played with has completely depleted its battery by night time.

      Anyways who really needs bluetooth, location, wifi, 3G, brightness 100% all at once? Either turn the 3G or the wifi off as you don't need both. Brightness at 1/3 will do just fine or at the very least 1/2.