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  • Manufacturers: Apple Tablet in March for $1,000 US


    Computer industry observers have been leaning on their contacts for months trying to divine when (or if) the long-rumored, never-yet-seen Apple tablet might be coming to reality. Now an analyst with ties to the suppliers who would likely be involved says that the wheels are being set in motion for manufacturing to begin in February, with a likely release in March or April.

    Analyst Yair Reiner frequently reports on Apple's plans for the investment bank Oppenheimer. Since he provides advice to people who are moving billions of dollars around, he has a lot of motivation to avoid wild speculation. AppleInsider revealed the contents of a note from Reiner to investors this morning that said his informants in the supply chain in Taiwan and China indicate that “the manufacturing cogs for the [device] are creaking into action” to begin production in February of a device that resembles what Apple-watchers have been predicting for some time. The people Reiner is talking to say that the tablet will have a 10.1-inch multi-touch LCD display and carry a street price of $1,000 US.

    He says that Apple plans to produce as many as one million units per month, which means Apple will want to build up five to six weeks of inventory before announcing the device. This would put the product launch in March or April of 2010. Reiner noted that Apple has been busily promoting the device in the publishing industry, in line with persistent reports that the initial launch of the tablet will focus on its capabilities as an e-book (and e-magazine) reader.

    Contacts in the US tell us Apple is approaching book publishers with a very attractive proposal for distributing their content. Apple will split revenue 30/70 (Apple/publisher); give the same deal to all comers; and not request exclusivity. We believe the typical Kindle/publisher split is 50/50, rising to 30/70 if Kindle is given ebook exclusivity.
    Reiner also asserted that the royalty deals were likely to calm the publishing industry's dissatisfaction with the way that Amazon has handled its distribution arrangements with the Kindle.

    As innovative as it is, we believe the Kindle has disgruntled the publishing industry (book, newspaper, and magazine) by demanding exclusivity, disallowing advertising, and demanding a wolfish cut of revenue. The tablet is set to change that. It should also make ebooks more relevant for education by simplifying functions such as scribbling marginalia.
    "Marginalia" refers to notes in the margins of books, which would potentially make the tablet attractive to students and to colleges. The profit margins on titles in college bookstores is often as high as 30 or 40 percent. If Apple could get a piece of that market, it would provide an enormous new revenue stream.

    Another analyst came forward today with more details on the tablet’s hardware, indicating that the reports of a super-tablet with a high-resolution OLED display were wide of the mark. According to ThinkEquity analyst Vijay Rakesh, the tablet could include 64GB flash and would ship in the March quarter. Rakesh said Apple could build 1 million to 3 million tablets between February and March with 8 million to 10 million for the year 2010. The analyst also agreed with Reiner that the tablet would include a 10.1-inch multi-touch LTPS LCD display and not OLED technology, which some reported could delay production until late 2010 and raise the price over $2,000 US.

    image via SlashGear
    This article was originally published in forum thread: Manufacturers: Apple Tablet in March for $1,000 US started by Paul Daniel Ash View original post
    Comments 40 Comments
    1. se23's Avatar
      se23 -
      this was going to be my 3rd mac, but at that price i say nahhhhh! hopefully it comes out around £500 gbp even them ill still b ummmmin and ahhhhhhhin.
    1. lmatute's Avatar
      lmatute -
      The iPhone was Originally priced at $599..... ~$1000 for a table computer doesn't seen that crazy to me. I don't think that I personally would pay that much, but it doesn't seen overpriced to me. note that lot of people bought the iPhone at that original price.

      I also think it is being market to a different population, it is not intended for a laptop replacement or for a netbook, it is market for people who need a touch screen, like doctors, people who expend a lot time on airports and planes (so that they can have theirs companies pays for it). etc.
    1. Fallguy's Avatar
      Fallguy -
      This looks like something the cat would knock over .
    1. TooSlo's Avatar
      TooSlo -
      Quote Originally Posted by lmatute View Post
      ...I also think it is being market to a different population, it is not intended for a laptop replacement or for a netbook, it is market for people who need a touch screen, like doctors...
      I'm sorry, but a physician is not going to be using a device such as this. Most healthcare software is going to be Windows based, and on the server end will be a mix between Windows/Unix.

      Considering the costs that are being cut from healthcare providers, this would be an easily expendable cost. Considering there will be no software that will interface with this device for things like digital documentation, as well as the untested security is a HIPAA grenade waiting to go off.

      Currently, to get federal funding for hospitals, there have been strict guidelines erected to fit what constitutes next generation software and hardware. To qualify for these types of funding from the government, specific criteria must be met on how it will improve the documentation for patients, cost savings in the long run, as well as an implementation plan which keeps some costs down.

      Please keep in mind this is only for the US. While a physician may think it's a neat toy, an untested platform has absolutely no place in the healthcare industry.
    1. se23's Avatar
      se23 -
      Forget how much people paid for iPhone, iPhone is a different product! Tech gets cheaper all the time. I work for Panasonic 65inch tv when I started 4 years ago was 10k+ now they are 4k. Apple gotta move with the times. Just cos they got a good phone which is holding up the company dnt mean they should try screw us with a large iPod touch and charge mad money. Either way I dnt care, I dnt like so I won't buy. But if the price is right sub £500 then count me in.
    1. lmatute's Avatar
      lmatute -
      Quote Originally Posted by TooSlo View Post
      I'm sorry, but a physician is not going to be using a device such as this. Most healthcare software is going to be Windows based, and on the server end will be a mix between Windows/Unix.

      Considering the costs that are being cut from healthcare providers, this would be an easily expendable cost. Considering there will be no software that will interface with this device for things like digital documentation, as well as the untested security is a HIPAA grenade waiting to go off.

      Currently, to get federal funding for hospitals, there have been strict guidelines erected to fit what constitutes next generation software and hardware. To qualify for these types of funding from the government, specific criteria must be met on how it will improve the documentation for patients, cost savings in the long run, as well as an implementation plan which keeps some costs down.

      Please keep in mind this is only for the US. While a physician may think it's a neat toy, an untested platform has absolutely no place in the healthcare industry.
      well maybe when i said doctors was not the perfect example, but i used to worked for a MRI scanning facility and all high end test equipment was bundle with high end tables (Sony on my case).

      Forget how much people paid for iPhone, iPhone is a different product! Tech gets cheaper all the time. I work for Panasonic 65inch tv when I started 4 years ago was 10k+ now they are 4k. Apple gotta move with the times. Just cos they got a good phone which is holding up the company dnt mean they should try screw us with a large iPod touch and charge mad money. Either way I dnt care, I dnt like so I won't buy. But if the price is right sub £500 then count me in.
      and yes that is the whole point the iPhone was a different device, smaller with less memory and more easy to manufacture even them it cost $600, so it is not crazy that the initial price of a table offering would be around $1000
    1. mrrippey's Avatar
      mrrippey -
      at $1000, I'm not touching it. If it were say $600 I would think about it. I think a nook for xmas will be my gift to myself. I already have enough Apple gadgets.
    1. tudtran's Avatar
      tudtran -
      Wow That's cool. Look like a big iPhone or iPod Touch.
    1. adrian1480's Avatar
      adrian1480 -
      Quote Originally Posted by ima80baby View Post
      Lol @ $1,000.
      this.

      not in this market.
    1. law111's Avatar
      law111 -
      I think that's a little too small...? 10.1 inch?! Apple, that's it?!
    1. SquareWheel's Avatar
      SquareWheel -
      No thanks, Apple.
    1. staterunner180's Avatar
      staterunner180 -
      You all realize that the picture featured in the post isn't really the tablet right? At this point it is still a rumor, a vague one at that. Any 'pictures' that you see are just ones that fans made. Although the one featured in the post is one of sexier ones I have seen...
    1. jdyates's Avatar
      jdyates -
      Quote Originally Posted by JailbrokeniPodKing View Post
      sorry apple, all you've done is got the iPod touch, made it a bit bigger, a bit thinner, added a new dock and keyboard and upped the price $800 try something a little more creative :P
      and a 1G iPT, no less. LOL.
    1. rustyhoge's Avatar
      rustyhoge -
      How about a look at some content:

      YouTube - Sports illustrated on Apple Tablet?!?
    1. Melech518's Avatar
      Melech518 -
      Quote Originally Posted by rustyhoge View Post
      How about a look at some content:

      YouTube - Sports illustrated on Apple Tablet?!?
      There was a whole article posted surrounding that video about a week ago...
    1. sleky's Avatar
      sleky -
      meh... i was holding out for this. but, i don't think so either. an ereader? *barf* if i want to read a book, i'll go to the library thank you. i was hope'n for something a lil more exciting then this. back to the drawing board for my xmas gift i think...
    1. SquareWheel's Avatar
      SquareWheel -
      Quote Originally Posted by staterunner180 View Post
      You all realize that the picture featured in the post isn't really the tablet right? At this point it is still a rumor, a vague one at that. Any 'pictures' that you see are just ones that fans made. Although the one featured in the post is one of sexier ones I have seen...
      Of course, but the idea of a tablet itself doesn't appeal to me at all. I know people generally tend to get hyped up and buy any new device with an Apple logo on it, but I don't see any purpose in a shiny tablet that a netbook won't do for half the price.
    1. quidam_brujah's Avatar
      quidam_brujah -
      Quote Originally Posted by hollow0 View Post
      why is it that every tablet picture looks like some gigantic iphone or ipod touch? i'm sure it wont have a giant home button like those devices...

      lol and is that a rocker switch on the left side?
      Ha! I want it only if does have a two-inch mute switch on the side!

      But, really... this thing would fill the niche where you spend most of your time away from your desktop NOT typing (surfing, media browsing.)

      But I'm sure that Apple will screw it up (I do own a MBP, iMac, iPhone, iPod) by not putting in a flash expansion slot, small storage, limited battery life missing bluetooth profiles (iPhone -- DOH!) and I would still buy one, unless I can find an alternative that is extremely easy to 'hackintosh' (using it as a verb) since I no longer have time or patience to DIY.
    1. hecticelectricauto's Avatar
      hecticelectricauto -
      well when it comes out ill buy one to mount in my dash i think it would make an awesome car pc.

      that is if its 12volts like the mac minis that way i just gotta do a custom mounting dock then throw on a regulator and tear it apart to put a relay on the on button so when i push my remote start the tablet turns on maybe even tap into the batterrie for power to relay and use an rf device to trigger the relay if theres enough room in the case so it could still be removable

      is there any usb ports?
      or anything else to plug my navigation and other things into
      is this gonna run a regulaur mac operating system or some crazy op that i cand put all my upfront software into
    1. hollow0's Avatar
      hollow0 -
      Quote Originally Posted by n00neimp0rtant View Post
      In my opinion, netbooks are for anti-Apple-fanboys who have too much pride to buy an iPod touch. Either that, or you absolutely NEED some way to do some word processing on the go.
      People who buy netbooks are anti-apple-fanboys? I don't have a netbook but they are handy for just on the go units and they some offer SIM card slots so you can get your data through that.

      These "fanboy" remarks are nothing but bandwagon statements