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  • Book, Magazine Publishers Hope "Shockingly Cheap" Tablets Will Save Them
    [ame=http://www.youtube.com/watch?v=ntyXvLnxyXk]YouTube - Sports Illustrated - Tablet Demo 1.5[/ame]

    Though the Apple tablet is still pure vapor, the mere possibility of its eventual existence is helping push the digital publishing industry forward. Time, Inc. showed off a sharp-looking demo of a potential digital edition of Sports Illustrated, which is garnering rave reviews from both readers and industry analysts alike. And a survey of trade book professionals revealed expectations that the Apple tablet - a nonexistent product that is still no more than a tenacious rumor - will be the best selling digital reader on the market, providing a significant boost to the electronic book industry.

    Time, Inc., the publishers of Sports Illustrated, worked with multimedia production house The WonderFactory to create a demo of a digital magazine in a video that they have been shopping around. They also created a working prototype using Adobe Air running on an HP tablet that they showed to focus groups, all of whom reportedly went gaga over it.

    There was even consensus that people would be willing to pay $50 for both the paper magazine and the digital version. (The best verbatim: “Sorry—can we go back and see the ad again?” People loved the Weber Grill ad, which you can see in the demo.)
    The publisher indicated that they are taking their digital media in a different direction than mere web content, and so expects the public to pay for getting something more. “Nobody reads the magazine on the website,” said Sports Illustrated editor Terry McDonell. “That’s a firehose. This is the opposite of a firehose.”

    Conde Nast, publisher of magazines such as Vogue and GQ, is already working with Adobe to create digital editions of its titles, and recently showed off a demo of WIRED Magazine made expressly for a tablet. Peter Kafka at AllThingsDigital called the Sports Illustrated demo "as nifty as, and quite similar to," the WIRED demo. Though the Apple tablet is often mentioned as the most likely target for the digital magazines, both publishers are explicitly saying that their products will be compatible with many different platforms.

    Also today, theBookseller.com at its conference on e-books in London, announced the results of a survey of more than 1,000 people in the dead tree industry. Sight unseen, the rumored Apple tablet was declared the eventual best-selling e-reader, with 52 percent saying that it would outsell Amazon's $259 US Kindle and Sony's $199 eBook Reader.

    A random comment from a presenter on the Diggnation video podcast saying that Apple's device will be inexpensive, meanwhile, set tongues wagging. Digg founder Kevin Rose had said his co-host "heard about something" related to the device, and Alex Albrecht claimed he had heard what Apple was going to charge and said he "was shocked at how cheap the price point was going to be," but suggesting he may or may not have been serious.

    video via The WonderFactory
    This article was originally published in forum thread: Book, Magazine Publishers Hope "Shockingly Cheap" Tablets Will Save Them started by Paul Daniel Ash View original post
    Comments 21 Comments
    1. hancoma's Avatar
      hancoma -
      Shockingly cheap?
      IMHO, based upon the rumor mill, however inaccurate/accurate, I think the price will be about $800, with a stripped OS strictly for surfing.
      I guess we will have to see.

      I actually prefer to sit with an actual book or magazine and read. There is nothing like relaxing with a proper bound book, the smell of the paper, and a cold scotch on the rocks.
    1. symondavis's Avatar
      symondavis -
      I just couldn't stand anymore than 1 minute and 40 odd seconds of that video. There was the most annoying peep noise I have ever heard!
    1. plcrules's Avatar
      plcrules -
      that looks amazing

      but y would they make this vid if they dont even no if its real they might no something we dont
    1. cpjr's Avatar
      cpjr -
      Quote Originally Posted by tudtran View Post
      First
      Not anymore....
    1. Melech518's Avatar
      Melech518 -
      Quote Originally Posted by tudtran View Post
      First
    1. hancoma's Avatar
      hancoma -
      Quote Originally Posted by cpjr View Post
      Not anymore....
      Well done Cpjr, and Melech, nice pic!
    1. demonslave's Avatar
      demonslave -
      huh. this does look really nice, and I'm super interested if this will take off. if it does, looks like print magazines are headed for the extinct isle where the newspapers are...
    1. scottjl's Avatar
      scottjl -
      funny, how the publishers want "shockingly cheap" tablets so they can charge "shockingly huge" amounts for their ebooks. who pays for it all? the shocked consumer. or not! why these ebook readers have yet to take off after all these years.
    1. ukoda's Avatar
      ukoda -
      I don't think the words Apple and cheap go in the same sentence unless the words copy, knock off or clone are also present. I had a Toshiba tablet which was great but soon became unusable due to the OS. I would love to see someone like Apple do it with an OS that can keep up with user handwriting once the a normal suite of apps were installed. My guess is that any Apple tablet will be too pricey for Joe Average. I hope I'm proved wrong.
    1. skj8100's Avatar
      skj8100 -
      Yes as someone pointed out-
      apple and cheap, I don't think have ever been used together.
    1. snap1500's Avatar
      snap1500 -
      I can see how they can sell it for cheap. If they sell it like the iPhone and require a service contract to something like....E-magazine subscription, or 3g data service, or some other kind of subscription that requires monthy payments...I dont know if this will be good for long readings if they use regular TFT screens. Ereaders have special screens made for reading.

      Anyhow, I heard they bought or patent a name for their future device. The name originally belongs to another company but apple bought the name from them. Can anyone confirm this?
    1. k.nitsua's Avatar
      k.nitsua -
      If this takes off I may end up switching my major to journalism.

      And I'm NOT kidding.
    1. Kyle Matthews's Avatar
      Kyle Matthews -
      Quote Originally Posted by snap1500 View Post
      If they sell it like the iPhone and require a service contract to something like.... 3g data service...

      qft
    1. billmilo's Avatar
      billmilo -
      I am a firm believer that print-media is dying. I like to read newspapers, and magazines, but I don't buy the printed versions.

      Make the tablet cheap enough --$800 is too much-- and then I will buy the magazine subscriptions.
    1. rhekt's Avatar
      rhekt -
      i would certaintly hope that its not sold under a service plan. never looked at it in that aspect. not sure why they would, but nontheless hope that wouldnt become the case.
    1. Melech518's Avatar
      Melech518 -
      I must say I love what SI has planned for the iTablet or whatever we see in the future.
      Oh, and GO GATORS!
    1. hollow0's Avatar
      hollow0 -
      i want to see real footage of a Tablet. Not fake arms touching fake displays.
    1. itsnolongfing's Avatar
      itsnolongfing -
      Thats amazing ... i reckon this would be a good idea if we have the Apple table come out soon.
    1. rwin84's Avatar
      rwin84 -
      Tablets very well could save "printed" media outlets...
    1. clikzip's Avatar
      clikzip -
      Quote Originally Posted by Melech518 View Post
      I must say I love what SI has planned for the iTablet or whatever we see in the future.
      Oh, and GO GATORS!
      12-0, In line for their 2nd SEC championship in a row.