It was a spectacle to behold.
The grand opening of Apple's "biggest, baddest" new retail store surprised even some of Apple's most frequent critics. On Saturday morning in Manhattan's Upper West Side, the official unveiling of New York's newest Apple store was, to put it mildly, an "event."
Located at 1981 Broadway, the grandiose, cube-like building with spectacular glass staircases officially offers the single largest physical presentation of Apple products anywhere in the world.
Indeed, it's a showy store for sure, as confirmed by a review from Notebooks.com:
The grandeur and scope of Manhattan’s fourth Apple store may seem strange to some. Likewise for Apple’s new “significant stores” strategy, with it’s emphasis on flashy stores in major markets. In a time where many consumers are turning away from brick-and-mortar stores, and many companies are cutting costs, Apple appears to be moving in the opposite direction.
Last month, Microsoft Corp opened its first retail store in Arizona. But good luck catching up. Apple currently operates a network of 280 retail stores in 10 countries with an additional 40 to 50 retail stores planned for next year. But before anyone looks to the future, thousands of Apple fans are first planning to visit the 8,500 square foot new store in Manhattan for an "experience" rather than a shopping excursion.
According to Gothamist.com It's also the first time an Apple store has had a roof made entirely of glass – one supported by 45-foot marble walls that reflect sunlight and enhance the customer experience.
Image via Notebooks.com