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  • Could Apple Launch Its Own Cable Television Network?


    Although Apple has never formally expressed an interest in launching such a venture, many Apple fanatics have, in recent months, broached the subject of an Apple-based cable television network.

    Similar to that of G4 - also known as G4 TV, the cable and satellite television channel devoted to the world of video games - the idea for an Apple television network (which, for now, remains fantasy) is at least becoming a more widespread fantasy, with news and rumors about such a venture turning up everywhere in the blogosphere.

    And as a result of such rampant speculation, a lot of people fresh to the concept have begun contemplating if such a venture would actually be a good idea.

    Although many would likely wonder where the bulk of content would come from, it seems Apple is already working overtime these days to come up with new ways to deliver a more comprehensive multimedia experience. Just last week, as CNET reported, Apple announced that version 3.0 of its Apple TV software is now available for download.

    Perhaps the biggest news from the update is the addition of Apple's recently announced iTunes Extras and iTunes LP. The former gives users the opportunity to access special features like deleted scenes and cast interviews in various movies in the iTunes Store. iTunes LP allows users to view content related to specific songs, including interactive lyrics, performance videos, and other offerings.
    If Apple TV (as in Apple's own TV network) actually comes to fruition, it's likely that the majority of its content would come from its largest current providers of both digital and mobile content - those also behind many hugely successful apps that would only be promoted further by such a venture.

    Some Apple conspiracy theorists have already speculated that Apple may be working on such a venture as we speak, with an eventual offering being exclusive in some capacity to Apple TV. But even without substantial evidence to support such claims, there's no question that Apple has amassed the resources and capabilities to produce such a dedicated cable or satellite channel, perhaps even with some form of on demand programming.

    Could Apple pull off its own TV station? Probably. The real question is do they want to?

    Image via Apple
    This article was originally published in forum thread: Could Apple Launch Its Own Cable Television Network? started by Michael Essany View original post