The creative mastermind of Apple's legendary '1984' Superbowl commercial is leaving the company he helped put on the world's stage a quarter-century ago.
Still considered a "masterpiece in advertising," Clow's "1984" ad was filmed with a whopping budget of $900,000 (huge for the time period) and was directed by legendary sci-fi filmmaker Ridley Scott.
The world learned this week that Lee Clow is stepping down as chief creative officer at TBWA/Media Arts Lab for which Apple was a chief client. Beginning with the "cultural cornerstone" that was Apple's classic "1984" ad that introduced the Macintosh computer and ushered in the new era of "Get a Mac" ads starring John Hodgman and Justin Long, Lee Clow's work won't soon be forgotten by anyone, including his good friend Steve Jobs.
According to Apple Insider:
TBWA was also behind Apple's "Think Different" campaign and the silhouette iPod advertisements, both made while the organization was under the helm of Clow. He has worked in advertising for more than 40 years, though his best known work has been with the Mac maker. Other memorable campaigns, according to AdAge, include the Energizer Bunny and the Taco Bell Chihuahua.
This year marked the 25th anniversary of the Mac, which launched with the original Macintosh 128K on Jan. 24, 1984. It was the first mainstream computer with a mouse pointer, windowed desktop, icons and folders priced at a level that was more affordable than previous offerings, like the Lisa. The first Mac cost $2,495, while the Lisa cost four times higher.
Image via AdAge