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  • Most Mac Users Would Pay More for Apple Tablet Than PC Users


    The consumer electronics shopping site Retrevo.com, in its recent Gadgetology Report, discovered that 68% of people who primarily use a Mac would be willing to pay $600 or more for an Apple-made tablet, while only 36% of users who spend most of their time on a Windows PC would pay that much.

    "Mac loyalists will buy almost anything from Apple," said Manish Rathi, co-founder of Retrevo, which had an independent organization do a study of 753 users distributed across gender, age, income and location in the United States. "But how do you grow it past the loyalists?" Rathi asserted that to expand its market beyond people who are already enamored of Apple products, they have to cut price - essentially marketing the long-rumored tablet as a "netbook" device.

    According to Retrevo's survey, 37% of Mac users already own, or plan to buy, a netbook this year, as compared to 35% of respondents who use a Windows-based PC. "They have missed the bus from a timing perspective for the holidays," said Rathi. "There's a big time window this holiday season, and Apple doesn't have a netbook."

    An analyst interviewed by Computerworld disagrees. "Sure, Apple missed the bus as far as taking an appreciable share of that market," said Ezra Gottheil, an analyst with Technology Business Research. "They missed that bus from Day One." Gottheil makes the point that Apple's success doesn't depend on just pushing more boxes out the door. "They were never going to come close to matching the price of Windows netbooks," he says. "For them to be successful, they don't need to seriously erode the share sold by other vendors. So to say that they 'missed the bus' on netbooks, that's just silly."

    If the rumor mill is to believed - and massive amounts, not grains, of salt should always be applied to rumors - Apple will be positioning its new device as a digital media viewer, rather than as just another low-cost general purpose computer. The tablet will thus be sold as the next must-have gadget, and will likely come at a price premium like Apple products generally do.

    Mac/iPhone enthusiasts are said to be "price insensitive." Apple may be taking a risk in assuming this will continue to be the case as they roll out new products and modernize their existing lineup, but they haven't been wrong so far. Apple just had its most profitable quarter ever... in the midst of an economic recession.

    image via Retrevo
    This article was originally published in forum thread: Most Mac Users Would Pay More for Apple Tablet Than PC Users started by Paul Daniel Ash View original post
    Comments 31 Comments
    1. ecd5000's Avatar
      ecd5000 -
      the only reason i havent bought a mac yet is because i cant afford a new computer and my pc works just fine for now
    1. enjoimike69's Avatar
      enjoimike69 -
      i think that mac users would pay 800$+ for a tablet is because they are just so use to pricey computers. I my self am a pc user but i wouldnt mind getting a mac but they are too expensive.
    1. awesomeSlayer's Avatar
      awesomeSlayer -
      I am neutral. I want the Tablet, but I don't want to spend too much money.
    1. robbpell's Avatar
      robbpell -
      lol when is modmyi gonna make a mac vs pc section for all these people to bash each others preference.
    1. cpotoso's Avatar
      cpotoso -
      Simple for me: if it is an OSX device I'll buy it. If is a glorified itouch I won't. I want something to replace my laptop...
    1. Meglomaniac's Avatar
      Meglomaniac -
      thx to these articles/research we will getoverpriced apple products.
    1. CaptainChaos's Avatar
      CaptainChaos -
      It will sell regardless. People love new toys. I do. Apple can and will make a killing off of this.
    1. madczech's Avatar
      madczech -
      actually logical that if you're already a mac owner that you would pay more for new mac gadgets as you know what you get! (Quality, usage, design) its the same with all consumer goods! So the surveys no big surprise for me... would be the same if toshiba or dell would bring out a tablet pc users would pay more for such a tablet the n a mac user..
    1. CaptainChaos's Avatar
      CaptainChaos -
      I want the touchscreen coffee table windows was developing.
    1. mgamber's Avatar
      mgamber -
      Most Mac users would pay more? How about ALL Mac users would pay more! It's a Mac, of course you're going to pay more, whether you want to or not. The question isn't whether or not they'll pay more but whether or not it'll be worth paying more. I have my doubts.
    1. keatonec's Avatar
      keatonec -
      i have to say that that table that they were devoloping looked so sweet. But im pretty sure its only for commercial use and they were supposed to be coming out with it next year.

      i have to say it took me along time to decide to buy my macbook. i debated on it forever and now i love it and i honestly wouldnt ever buy a pc agian. unless i had to for work or something.