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  • Apple Penetration Increases to 12%; Cohabitation the Norm

    image via Softpedia

    According to a recent study, approximately one of every eight households in the US that has a computer has at least one with the Apple logo on it. That's an increase of about a third from last year. At the same time, the vast majority of those households - about 85 percent - also have a Windows box.

    According to the 2009 Household Penetration study done by the NPD Group, 66 percent of these Apple-owning households have three or more computers. Only 29% of Windows only households had so many computers. 72 percent of the Apple households had at least one laptop, as opposed to only 50 percent of Windows households.

    Apple owners also more likely to have iPods (63%) than Windows owners (36%), and are above the norm in terms of owning all types of consumer electronics gear. 50% of them have some kind of GPS/navigation system compared to 30% of Windows users.
    This article was originally published in forum thread: Apple Penetration Increases to 12%; Cohabitation the Norm started by Paul Daniel Ash View original post
    Comments 32 Comments
    1. petterloco1's Avatar
      petterloco1 -
      Apple is growing a lot, one day it will take over pc, and be the leader on computer sales
    1. Poseidon79's Avatar
      Poseidon79 -
      Apple can penetrate me anytime... mmmm. Wait... oops... did I just type that out loud?.... Damn it!
    1. Xagest's Avatar
      Xagest -
      I don't mind apple gaining some ground, I just wish they would cut out their marketing department. I'm so tired of Apple resorting you mudslinging and straight out lying to get their sales.
    1. steve-z17's Avatar
      steve-z17 -
      It's sweet that Apple is growing more popular, but at the same time I kind of like it that they're small and not huge like Windows and that not a ton of people use them. I've had a lot more friends and co-workers ask me about Macs and how good they are recently, so I can definitely see more people taking an interest in them.
    1. jibaro3's Avatar
      jibaro3 -
      They never ask me I own 3 Desktop running windows 2 Laptop one windows and one apple, now if apple have that sweet touch screen table by december that will be my main computer and a early christmas gift for me lol
    1. ebl4287's Avatar
      ebl4287 -
      Quote Originally Posted by Poseidon79 View Post
      Apple can penetrate me anytime... mmmm. Wait... oops... did I just type that out loud?.... Damn it!
      Listen up buddy..Apple, penetrate and "me" should NEVER be said in the same sentence ever again..UNDERSTOOD?
    1. ecd5000's Avatar
      ecd5000 -
      penetration wars going on here... give it 10 years and there will be no more mac or pc. its just gonna be a computer, as the same with sony and microsoft and nintendo its gonna be a game system but no doubt they will all kick ***!
    1. riku98523's Avatar
      riku98523 -
      Apple will grow a lot but they will never win over Windows until they cut costs and give better support.

      Also this household thing is obviously true because people who own macs usually tend to be rich and buy a bunch.
    1. dale1v's Avatar
      dale1v -
      Quote Originally Posted by riku98523 View Post
      Apple will grow a lot but they will never win over Windows until they cut costs and give better support.

      Also this household thing is obviously true because people who own macs usually tend to be rich and buy a bunch.
      Support, how exactly?
    1. plcrules's Avatar
      plcrules -
      Apple can penetrate me anytime... mmmm. Wait... oops... did I just type that out loud?.... Damn it!
      wow porbly the funniest thing i ever read on this site
      imagine 1 day where windows dont get virus because hackers think no 1 uses them like apple now
    1. eZStaR's Avatar
      eZStaR -
      Quote Originally Posted by Poseidon79 View Post
      Apple can penetrate me anytime... mmmm. Wait... oops... did I just type that out loud?.... Damn it!
      +thanks
    1. ty22's Avatar
      ty22 -
      I think a ton more people would have a mac, if they knew about them. That ol' Microsoft........ taking over the market and deceiving people into thinking that they are their only option..... when will some of those pc-goers learn that there are other options
    1. Luppin's Avatar
      Luppin -
      Quote Originally Posted by petterloco1 View Post
      Apple is growing a lot, one day it will take over pc, and be the leader on computer sales
      This will never happen until Apple completely opens up and allows their OS to be installed on any x86/x64 based system, until then Apple will always be behind as it lacks support from computer enthusiasts (you know, the ones who care a whole lot about the innards of a PC, instead of O MY A WHITE PLASTIC CASE<3) and computer gaming will always follow the computer enthusiasts, which in turn sways a great deal of market-share
    1. CaptainChaos's Avatar
      CaptainChaos -
      How about offering their subpar computers at subpar prices? For what Apple wants for their cream of the crop I can build 2 Windows boxes that perform better.

      They have to be competitive in pricing and get their products on more shelves than just Bestbuy.
    1. law111's Avatar
      law111 -
      Long Live Apple!
    1. Poseidon79's Avatar
      Poseidon79 -
      Quote Originally Posted by plcrules View Post
      wow porbly the funniest thing i ever read on this site
      imagine 1 day where windows dont get virus because hackers think no 1 uses them like apple now
      I think maybe Apple gave me a virus when they penetrated me... does anyone have penicillin? ....
    1. blkcadi's Avatar
      blkcadi -
      Just makes me giddy and tingly when I read the thread tittle. ohhh baby.
    1. agent005's Avatar
      agent005 -
      modmyi. previously, modmyifone. and before that, modmyiphone.

      WHERE THE HELL IS THERE ANYTHING TO DO WITH THE COMPUTER WARS!

      I'm tired of this site's staff spreading this fanboy news crap. If I want news on Apple, I'll check out AN APPLE FAN-BOY site.

      If I want IPHONE RELATED NEWS I CHECK HERE.
    1. CaptainChaos's Avatar
      CaptainChaos -
      Quote Originally Posted by agent005 View Post
      modmyi. previously, modmyifone. and before that, modmyiphone.

      WHERE THE HELL IS THERE ANYTHING TO DO WITH THE COMPUTER WARS!

      I'm tired of this site's staff spreading this fanboy news crap. If I want news on Apple, I'll check out AN APPLE FAN-BOY site.

      If I want IPHONE RELATED NEWS I CHECK HERE.
      Errrm...if you don't want MAC news stay out of the MAC section There is plenty to keep you occupied in the iPhone section.
    1. Poseidon79's Avatar
      Poseidon79 -
      Quote Originally Posted by agent005 View Post
      modmyi. previously, modmyifone. and before that, modmyiphone.

      WHERE THE HELL IS THERE ANYTHING TO DO WITH THE COMPUTER WARS!

      I'm tired of this site's staff spreading this fanboy news crap. If I want news on Apple, I'll check out AN APPLE FAN-BOY site.

      If I want IPHONE RELATED NEWS I CHECK HERE.
      This site has evolved from an iPhone site to an all things Apple site. This was done deliberately so we could be a "one stop shop" for information. And we didn't change the name on a whim... Apple's legal staff forced BOTH name changes. Thank you for your understanding though... yeah..