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  • One in Five Users Surveyed Wants an Apple Tablet

    image via Innosight

    A product that exists only as a persistent rumor has already generated a lot of buzz, according to a new survey done by an international corporate and investment bank.

    RBC Capital Markets talked to 3,100 people, and more than a fifth - or 20% - said they would be interested in the hypothetical Apple device, as reported by AppleInsider. By comparison, only 9 percent said they'd be interested in an iPhone when RBC conducted a similar survey a few months before its release in 2007. Remember that at that point more was known about the iPhone, which was an announced product, than is now known about the Apple tablet, which is imaginary. Also, the survey asked about a tablet in the $500 - $700 price range, which is quite a bit less than the $799 - $999 suggested by recent rumors.

    At the same time, though, if Apple is actually able to deliver a tablet to market and capitalize on some of this demand, it will be a boost to the brisk business it is already doing in this down economy. RBS conjectured a successful tablet launch would boost Apple's stock to $250 (AAPL is, at the moment this is being written, slightly up from an opening price of $185.40).

    While the iPhone sold into a market that was already well-established (smartphones), it remains to be seen what customer base exists for an Apple tablet that will be something like a hybrid of an iPod touch and a MacBook. Most tablet PCs are sold into "vertical applications:" specific uses in fields like healthcare, insurance, government, and floor sales, where people have to stand or walk around and enter things into handheld devices. If Apple is able to create demand for what will essentially be an entirely new class of consumer product, it would be a marketing coup unlike anything since the original Mac.
    This article was originally published in forum thread: One in Five Users Surveyed Wants an Apple Tablet started by Paul Daniel Ash View original post
    Comments 37 Comments
    1. A_SWELLGUY's Avatar
      A_SWELLGUY -
      yeah... Um, Im just looking for a new toy to play with since I have the dough and the time....
    1. mikerlx's Avatar
      mikerlx -
      Seems strange we are basically talking about a fictional product by/from Apple. We could also be talking about flying dragons as well. LOL
    1. adrian1480's Avatar
      adrian1480 -
      LOL @ suggesting Apple would make a product that would retail for less than $800. Hell, even an iPhone is about $600 when unsubsidized. How anyone thinks a larger, more complicated, more technologically advanced product could even HOPE to be less is beyond me.

      I think that potential market drops precipitously as the realistic price range is presented.
    1. lord ryttingham's Avatar
      lord ryttingham -
      I'll never buy an Apple tablet, but I'll get the Microsoft Courier tablet the day it comes out if I can afford it.
    1. brentwomble's Avatar
      brentwomble -
      I think an iTablet would fall into the same market as a netbook. So maybe we should calm down about imminent marketing coups.
    1. Carlos's Avatar
      Carlos -
      F**k it ill prob buy one just cuz im a tech junkie, not sure if ill use it alot or not..
    1. awesomeSlayer's Avatar
      awesomeSlayer -
      It's awesome, but considering the touch screen keyboard, you may be better off with a MacBook unless Apple adds some physical keyboard support, but it wouldn't call this crappy since we don't know all of the features and tech specs.
    1. eremeya's Avatar
      eremeya -
      I really like the idea of a Mac tablet but I don't think I would really use it outside of traveling and therefore couldn't justify getting one . I do have a convertible notebook that I want to experiment putting Mac OS on though
    1. rwin84's Avatar
      rwin84 -
      i want one just to be that guy that has one... Yeah thats me.. I got an apple tablet for no real reason but im still cooler than you... did i mention that i have an iphone too?
    1. tudtran's Avatar
      tudtran -
      Bring out the tablet.
    1. Channan's Avatar
      Channan -
      Quote Originally Posted by qgshadow View Post
      well your an idiot... a tablet doesnt have a cd-rom nor normal HDD, it will have an SSD ...
      How can you call someone else an idiot when you don't know the difference between "your" and "you're"?

      Anyways, if it's running OSX, looks as nice as some of the renders I've seen, and costs less than a grand, I'll get one. Granted, I don't own a Mac, but I've grown to love touchscreens since owning an iPhone.
    1. kaaroFC's Avatar
      kaaroFC -
      I would really like to get a tablet from mac!
    1. Melech518's Avatar
      Melech518 -
      Ill tell you what, I want a tablet but I really would like an Apple netbook, say like 8" like the little sony one...
    1. A_DuB187's Avatar
      A_DuB187 -
      I think arguing over something that might not even exist is ridicules. If this device was to ever be produced I might consider purchasing it if the specs are decent enough.
    1. soto806's Avatar
      soto806 -
      i would take one just to see what it's like
    1. rel1215's Avatar
      rel1215 -
      off topic but closest thread to the subject......anyone here tried jolicloud as a netbook OS? if it works as good as it looks (for its purpose) i think i would break down and get a netbook....wouldn't mind lightening my day to day load and leaving my MBP at home since my wife's insanely crappy HP laptop is always working....well......insanely slow and crappy.
    1. mdc929's Avatar
      mdc929 -
      Quote Originally Posted by rwin84 View Post
      i want one just to be that guy that has one... Yeah thats me.. I got an apple tablet for no real reason but im still cooler than you... did i mention that i have an iphone too?
      same here haha everybody envies the newest sht.
      it could come with the iPhone OS n i could care less im still getting it.