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  • Apple: Rising Worldwide


    On the heels of a survey showing Apple's growing prestige in the Far East comes a new study by brand management firm Interbrand for BusinessWeek magazine. The study shows Apple to be the 20th most valuable brand in the world, right in front of H&M and ten spots ahead of Budweiser.

    In the study, Interbrand did financial analysis and something called "Role of Brand" analysis to determine how much of a company's revenue is based on the brand alone: the whole mental process that goes into buying an Apple rather than a different brand of phone or computer. This allows them to figure brand strength and ultimately brand value, which is supposedly a number that can be compared to a company's earnings.

    As other companies - particularly financial enterprises - fell down the list, Apple's star is rising, and they moved four spots up the ranking compared to last year. Even in a recession, more and more people are becoming enamored of not just the products, but the "style" associated with them:

    Declining Mac sales and fears for the company’s future without brand visionary Steve Jobs, were outweighed by record high iPod sales, doubling sales for the iPod Touch, and all-time high market share for Mac OS software. Price might be a barrier for cost-conscious consumers, but Apple responded quickly with high margin, low-priced products like the US $99 iPhone and a new, voice-activated iPod Shuffle. The Apple brand is the most supported within its industry, and among the most iconic of relatively young brands in the world.
    Google occupies #7 on the list.
    This article was originally published in forum thread: Apple: Rising Worldwide started by Paul Daniel Ash View original post
    Comments 15 Comments
    1. superdude101's Avatar
      superdude101 -
      last!
    1. mixer911's Avatar
      mixer911 -
      Really? Google is above apple? I wonder where microsoft is and who's number one
    1. Icepecks's Avatar
      Icepecks -
      Microsoft, Who are they?

      Oh wait a sec...you mean the guys behind failed operating systems, defunct hardware and non existent brand awareness, I don't think they'd compete it that survey, they're far too busy worrying about windows 7.....Good luck boys
    1. e10100's Avatar
      e10100 -
      Wait.. Google is above apple? In what aspect? With phones? I'm confused
    1. rwin84's Avatar
      rwin84 -
      Not suprising at all...
    1. tudtran's Avatar
      tudtran -
      That is very cool list. I thought Nike would be in the top three. Because I always saw a Nike ads in 22 countries that I have visited. US we still own the world.
    1. kerron's Avatar
      kerron -
      This article makes Apple sound way better than it actually is.. The top 3 companies are as follows in order... Coke Cola IBM Microsoft... Other notable companies on the list are Nokia 5th, HP 11th and Samsung 19th... This is just to put things in perspective
    1. Blowfish64's Avatar
      Blowfish64 -
      Quote Originally Posted by Icepecks View Post
      Microsoft, Who are they?

      Oh wait a sec...you mean the guys behind failed operating systems, defunct hardware and non existent brand awareness, I don't think they'd compete it that survey, they're far too busy worrying about windows 7.....Good luck boys
      Idiot. Microsoft is #3 on the list. Pwned.
    1. Napoleon_PhoneApart's Avatar
      Napoleon_PhoneApart -
      The negative publicity surrounding firmware 3.1 should also give a boost to Apple's name recognition...
    1. awesomeSlayer's Avatar
      awesomeSlayer -
      Apple is still a long way to the top.
    1. panzival's Avatar
      panzival -
      Quote Originally Posted by Icepecks View Post
      Microsoft, Who are they?

      Oh wait a sec...you mean the guys behind failed operating systems, defunct hardware and non existent brand awareness, I don't think they'd compete it that survey, they're far too busy worrying about windows 7.....Good luck boys
      Sigh... dumbass ftl. You should check out the source.
    1. staterunner180's Avatar
      staterunner180 -
      Quote Originally Posted by e10100 View Post
      Wait.. Google is above apple? In what aspect? With phones? I'm confused
      Not in any product sense. The point of this survey was to look past the hardware and the sales of individual products, and look at the thoughts of customers when they buy a product.

      In the study, Interbrand did financial analysis and something called "Role of Brand" analysis to determine how much of a company's revenue is based on the brand alone: the whole mental process that goes into buying an Apple rather than a different brand of phone or computer. This allows them to figure brand strength and ultimately brand value, which is supposedly a number that can be compared to a company's earnings.
      Oh and did anyone else notice how many of the top companies are originally from the US??
    1. A_DuB187's Avatar
      A_DuB187 -
      Quote Originally Posted by Icepecks View Post
      Microsoft, Who are they?

      Oh wait a sec...you mean the guys behind failed operating systems, defunct hardware and non existent brand awareness, I don't think they'd compete it that survey, they're far too busy worrying about windows 7.....Good luck boys
      This guy should have at LEAST checked the source before posting this and showing us all just how ignorant he is. Good job!
    1. Cyberwaste's Avatar
      Cyberwaste -
      Quote Originally Posted by Icepecks View Post
      Microsoft, Who are they?

      Oh wait a sec...you mean the guys behind failed operating systems, defunct hardware and non existent brand awareness, I don't think they'd compete it that survey, they're far too busy worrying about windows 7.....Good luck boys
      Microsoft does have a sometimes buggy os. Hardware is made by the same folks that make hardware for Macs, i.e intel seagate nvidia all make products for both platforms! Also MS is 3rd on list! Your post my friend is 2/3rds WRONG!
    1. mdc929's Avatar
      mdc929 -
      Quote Originally Posted by awesomeiPod View Post
      Apple is still a long way to the top.
      yes indeed
      so far so good though!