Image via Apple
Yesterday, the world woke up to the news that Apple discontinued the 40GB Apple TV overnight and reduced the price of the 160GB model to $229. Before the slash, the 40GB and 160GB models were priced at $229 and $329, respectively.
Although many were disappointed to find that Apple didn't unveil any updates or upgrades for Apple TV at last week's media event, it came as a double whammy when Apple seemingly began pulling the plug on the whole enchilada Sunday night. But today, David Coursey and our friends at PC World are resurrecting some hopes for Apple TV fans that the future may not be as bleak as recent events suggest.
Apple TV, which has so far been a minor failure, will get a boost from both the new iTunes LP format and a $100 price cut. However, you may want to hold off on that purchase for an expected new model.
With new content in the iTunes store and the potential to grab a big share of the developing online rental market, there is plenty of reason for Apple to revamp/upgrade Apple TV.
Piper Jaffray analyst Gene Munster suggests a possible "rental model," in line with Netflix. Could that be the way to go for Apple TV? It seems we're going to find out sooner than later. And it couldn't possibly come soon enough for fans who can't help but see Apple TV as being on life support at the moment.