iAd Mobile Platform Officially Unveiled
As expected, Steve Jobs introduced a new advertising platform today dubbed "iAd."
Unveiled as a mechanism to help developers make money, Apple will host the ads and provide devs with a 60% cut. "We have a lot of free or reasonably priced apps. We like that," said Jobs. "But our devs have to find ways to make money. So our devs are putting ads into apps, and for lack of a better way to say it, we think most of this kind of advertising sucks."
Pointing to the difference between digital advertising on mobile devices and that which is found on a desktop computer, Jobs reiterated that advertising dollars are closely related to all things "search" related. On a mobile platform, however, delivering targeted advertising campaigns can be a bit more difficult.
Essentially, iPhone/iPad users should brace for an advertising blitz on their mobile devices the likes of which they've never seen. In a nutshell, "iAd" comes built into the new OS. What it provides is the opportunity for users to "click and consume" easily. That is, they can absorb the ads - and even interact with them - without ever having to exit an application. In this regard, the "iAd" mobile advertising platform is definitely a unique arrival to the mobile advertising world and one that will probably be widely emulated (ripped-off) before long.
Pointing to the reach and lucrative potential of the new iAd platform, Apple is clearly making an effort to inspire developers to keep up the good work for more in return than just a pat on the back after a frustrating and extended wait to have their work approved and welcomed into the App Store
Image via Engadget