There could very well be a lot of unsatisfied BlackBerry users in our midst. At least, that's the logical inference one could make after reading the latest report from market researcher firm Crowd Science. According to the research, large numbers of BlackBerry users may be so displeased with RIM's inability to meet growing consumer demands, that as many as two in five BlackBerry owners are considering a switch to the iPhone.
A 40% conversion of BlackBerry owners to iPhone owners would represent more than just a massive exodus from one platform to the next. It would, in fact, represent an equally massive shift in momentum to a platform that is already leaps and bounds ahead of most competitors in the smartphone industry.
When it comes to product loyalty, BlackBerry owners are showing less and less of it. The Crowd Scientists, in fact, discovered much stronger loyalty among Android users, 90% of whom say the won't switch brands when its time for an upgrade. BlackBerry users, meanwhile, are also starting to show signs of lagging faith in the device as the ultimate business tool. Only 7% of BlackBerry owners exclusively use their device for business purposes.
"These results show that the restlessness of Blackberry users with their current brand hasn't just been driven by the allure of iPhone," said John Martin, CEO of Crowd Science. "Rather, Blackberry as a brand just isn't garnering the loyalty seen with other mobile operating systems."
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