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  • Carriers Team Up to Create Multi-Platform App Store

    Twenty-four wireless carriers from around the world have united to create their own store for mobile phone apps, taking aim at Apple's wildly successful iTunes App Store as well as the Android market. The Wholesale Applications Community, announced at the Mobile World Congress in Barcelona today, is an alliance of major carriers – including AT&T, Verizon, NTT DoCoMo, Deutsche Telekom, China Mobile and Vodafone – plan to develop a so-called “open technology platform" within the next 12 months. The standard will be independent of phone type and operating system.

    According to a statement by the founders of the alliance, they plan to create what they call "a wholesale applications ecosystem" with the goal of creating "a simple route to market for developers to deliver the latest innovative applications and services to the widest possible base of customers around the world," The first step, they say, is to "unite members’ developer communities and create a single, harmonized point of entry" for developers. Claiming a potential user base of three billion subscribers around the world, they hope to entice mobile app developers to rely less on the App Store, which carriers feel create loyalty for a particular device rather than a carrier. They hope the ease of developing for a single marketplace will be more attractive than a separate process for Apple, Google, Research In Motion and Nokia app stores.

    But the plan is already drawing skepticism by industry observers. Informa Telecoms analyst Mark Newman tells 9to5Mac that the competition between carriers could hinder progress towards this ambitious goal, and wonders "whether such a large group of mobile operators will be able to achieve the level of cooperation and integration required to make this initiative a success,” Also, Newman said, developers "have historically distrusted operators because of the unfavorable revenue share deals that have been on the table.” Senior analyst Guillermo Escofot also wonders if carriers will have "the brand "coolness" necessary" to attract top developers.
    This article was originally published in forum thread: Carriers Team Up to Create Multi-Platform App Store started by Paul Daniel Ash View original post
    Comments 25 Comments
    1. RocketshipVirus's Avatar
      RocketshipVirus -
      2 app stores?? Oh my..
    1. matthew1111's Avatar
      matthew1111 -
      Yeah sounds weird...? But maybe successful, if they can get enough devs!
    1. StealthBravo's Avatar
      StealthBravo -
      Apple won't allow such apps to be installed on the iPhone
    1. ziggie216's Avatar
      ziggie216 -
      Quote Originally Posted by StealthBravo View Post
      Apple won't allow such apps to be installed on the iPhone
      my first thought. also, having carriers around the world to get along with each other would be interesting to see
    1. rickybobby's Avatar
      rickybobby -
      forget all this Crap i need more info on the the new iphone all this news off appstores and other stuff is nothing i hate that apple is so secretive about the iphone no one is copying the design or the funtions (LOL)
    1. iLaw-One's Avatar
      iLaw-One -
      This is so not going to work for one simple reason: GREED!!!
    1. klouud's Avatar
      klouud -
      its going to be difficult to create apps that will work cross platform. One version of the store will end up dominating the others.

      For example lets say the Palm Pre version of the store brings in more money than the Motorola Razor version. Dev's will stop wastng their time porting apps to the Razor and only make them for big sellers like the Pre. --completely hypothetical

      It won't work.
    1. aldech's Avatar
      aldech -
      i think this will be a major failure
    1. awesomeSlayer's Avatar
      awesomeSlayer -
      Good luck with that, carriers.
    1. sn0ws's Avatar
      sn0ws -
      it will be successful. It has been coming for awhile. Certain apps will be filtered for function and phone so that apple will not have to break it's terms, and there will be specialized apps that will take advantage of hardware on some phones but not all. I am glad this is happening it means more dev's and it will make apples hold a little looser.
      I think the Mobile World Congress is going to be a very powerful player in the world as everything is going/gone mobile and they seem to have the ability to unite carriers. Anything that can put ATT and Verizon in the same room and have them agree on something must carry some serious power.

      Good news article btw
    1. rhekt's Avatar
      rhekt -
      too many fingers in the pie. everyone will be butting heads
    1. robbpell's Avatar
      robbpell -
      Quote Originally Posted by StealthBravo View Post
      Apple won't allow such apps to be installed on the iPhone
      kind of like cydia? lol
    1. jomo25's Avatar
      jomo25 -
      It will NOT be a failure! Because it'll never get off the ground to have a chance to fail.
    1. tudtran's Avatar
      tudtran -
      Better for us as a customers.
    1. henners123's Avatar
      henners123 -
      WOW.......Their getting desperate lol
    1. Frostbite's Avatar
      Frostbite -
      If you only care about the app store this doesn't matter, because it wont come close to touching the wild successes of the app store and apple isn't going to conform to something like this. The only thing that this somewhat effects is the android market, It will be interesting to see the reaction.
    1. ty22's Avatar
      ty22 -
      Quote Originally Posted by StealthBravo View Post
      Apple won't allow such apps to be installed on the iPhone
      BANG! You said it. Anyways this will be good for the tiny underdeveloped appstores.
    1. symondavis's Avatar
      symondavis -
      Dev's everywhere had the openness of this type of thing for years with Java, but it's still going to be an issue of different code for different hardware, some features being supported by some handsets and not others.

      Whats needed is one main kernel that can be freely allowed to access and execute software that can operate on any handset.

      The frontend of the OS would then be down to the handset creator for design etc. This would allow a singular platform where an app can run without having many versions for different OS's making the app dev's job a whole lot easier.

      One OS for phones but many platforms for the compilers.
    1. tsatryan's Avatar
      tsatryan -
      Any other former windows mobile users remember a little thing called Handango? (Mobile Software and Games for your PDA or Smartphone : Handango)
    1. esedaddy's Avatar
      esedaddy -
      It's disappointing to see how people never come up with bright ideas, if this "appstore" ever comes out it's destined to fail.