Hours after rival Verizon Wireless announced cheaper unlimited plans, AT&T said it would lower its own prices for unlimited plans for all devices, including the iPhone. Earlier Friday, Verizon Wireless had cut prices on its wireless unlimited plans, and the other major carriers are expected to follow suit. The new unlimited plan is $30 US cheaper than the current rate.
Including iPhone owners, all AT&T smartphone customers will be able to get unlimited voice and data for $99.99 and smartphone users on the carrier's family plan - which requires a minimum of two phones per family can get unlimited voice and data plan for $179.99 per month. Customers can get the new pricing without paying any fees or extending their current contract on Monday, either by using the online account management tool at att.com/wireless or by going into a retail outlet.
The CEO of AT&T's wireless division, Ralph de la Vega, said the move was an effort to solidify the company's still-dominant position as the top smartphone carrier in the US.
With more than twice the number of smartphone customers as our nearest competitor, we are committed to offering great value and choice for customers who want to talk, text and surf on the nation’s fastest 3G network. Our new plans reflect customers' continuing desire to do more with their phones – including talking and browsing the Web at the same time. Plus these new plans make it even more attractive to choose AT&T which already offers customers the best 3G experience and the industry’s most popular and innovative devices.