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  • Apple May Be Tinkering in Secrecy with New "AppleHD" Video Format
    by
    Michael Essany
    Published on 07-19-2010 02:06 PM
    38 Comments Comments



    All signs point to Apple working very diligently to introduce its own video format at some time in the future. With reports indicating that the so-called 'AppleHD' video format would be scalable up to 4K, one, naturally, could assume that this video format will also have something to do with the rumored revamp coming to AppleTV.

    With YouTube beginning to support 4K and Google already enjoying its own video format, Apple would certainly be well served by the existence of a "superHD" video format and the subsequent opportunities that could be seized during the increasingly popular fusion of internet and television. According to sources who shared their knowledge of Apple's pet video project with Hardmac, Apple's endeavor could represent "a transition towards better codec, dropping the efficient but CPU-consuming encoding codec H.264 for adopting Wavelet transform-type of codec which will allow even better compression rate while offering better efficiency."

    If we did not get confirmation yet, we can suspect that Apple will be using a format evolving or directly originating from Dirac.
    If Apple does, in fact, venture down this path, the company would be introducing yet another high-end offering. A 4K-compatible device, possibly one with a "Retina Display," could be especially pricey - perhaps much more so than Apple's other far-from inexpensive product releases (iPad, iPhone 4) this year. Still, a forthcoming Apple TV 2.0 would almost demand a suspected 'AppleHD' video format in order to garner the attention and market ubiquity that Apple TV largely failed to capture the first time around.

    Hardmac
    This article was originally published in forum thread: Apple May Be Tinkering in Secrecy with New "AppleHD" Video Format started by Michael Essany View original post
    Comments 38 Comments
    1. JedixJarf's Avatar
      JedixJarf - 07-19-2010, 08:21 PM
      Why are there so many different kinds of computers? Why are there so many different kinds of religion? Why are there so many kinds of pizza?

      Because people like choice.
    1. andrewb283's Avatar
      andrewb283 - 07-19-2010, 09:16 PM
      Quote Originally Posted by thevmax View Post
      Stop Spamming us
      Chill I just thought what he said was funny. And to keep this from being "spam" I guess I'll contribute that I too do not want to see 18 different video formats that ill have to convert to play on my iPhone. Too... much... converting...
    1. Cer0's Avatar
      Cer0 - 07-19-2010, 09:32 PM
      Quote Originally Posted by JedixJarf View Post
      Mkv please?
      MKV is a container not a codec.
    1. lukinrats's Avatar
      lukinrats - 07-19-2010, 11:21 PM
      Quote Originally Posted by RICO_ View Post
      Why don't they work "very diligently" and "tinker" with THE FRIGGIN RECEPTION PROBLEMS while they're at it.
      You knew that would have to be mentioned in a thread that has nothing to do with it. Please go buy a 4 so you can realize that there is no perceived reception loss. You can keep listening to the media, and miss out on a great device, or you can go ahead and get one. Then you can enjoy your NON "Death Grip" 4!!!
    1. RICO_'s Avatar
      RICO_ - 07-19-2010, 11:38 PM
      Quote Originally Posted by lukinrats View Post
      You knew that would have to be mentioned in a thread that has nothing to do with it. Please go buy a 4 so you can realize that there is no perceived reception loss. You can keep listening to the media, and miss out on a great device, or you can go ahead and get one. Then you can enjoy your NON "Death Grip" 4!!!
      So all of the complaints are just random coincidence? The videos, the google links, even Steve himself admitted it.....although I personally think he understated the figures.
    1. Thailocalguy808's Avatar
      Thailocalguy808 - 07-19-2010, 11:51 PM
      If u been paying so much attention like u say then u would realize that Steve pointed out fact and truth that all smart phones have the same prob and by the way lol Was suppose to say stick it up ur asses for better reception not stick ur asses in the air for that
    1. jimmsch's Avatar
      jimmsch - 07-19-2010, 11:53 PM
      Quote Originally Posted by JedixJarf View Post
      Why are there so many different kinds of computers? Why are there so many different kinds of religion? Why are there so many kinds of pizza?

      Because people like choice.
      I agree, and for those of us who really like choices, I suggest you stay away from Apple because they are seriously trying to limit, or completely eliminate, your choices with all of their proprietary nonsense.
    1. Thailocalguy808's Avatar
      Thailocalguy808 - 07-19-2010, 11:58 PM
      Hey jimmsch u should be a cult leader and pass out ur words of wisdom along with the suicide punch
    1. tudtran's Avatar
      tudtran - 07-20-2010, 12:16 AM
      Apple is taking over the tv business too.
    1. jimmsch's Avatar
      jimmsch - 07-20-2010, 12:38 AM
      Quote Originally Posted by Thailocalguy808 View Post
      Hey jimmsch u should be a cult leader and pass out ur words of wisdom along with the suicide punch
      Yea...Steve Jobs beat me to it. BTW how does that stuff taste?
    1. Cer0's Avatar
      Cer0 - 07-20-2010, 12:41 AM
      How about we stop making jabs at others and stay on topic.
    1. masarripa's Avatar
      masarripa - 07-20-2010, 01:27 AM
      it would be actually cool if this codec didnt use too much cpu as h.264 uses. But kinda sucks to rip and convert everything again.
    1. macsoldier's Avatar
      macsoldier - 07-20-2010, 02:21 AM
      Quote Originally Posted by RICO_ View Post
      Why don't they work "very diligently" and "tinker" with THE FRIGGIN RECEPTION PROBLEMS while they're at it.
      WOW really hey lets put everything on hold in APPLE so we can fix the antenna on the Iphone, no big deal it doenst cost anything to fix the antenna or wait it doenst cost APPLE anything to give FREE BUMPERS/CASES. the more product the more money that flows in the better antenna the Iphone gets the better technology APPLE has. You CANT put everything on hold for the Iphone. APPLE has other great products. As far as APPLE TV and APPLE being selfish about the format, Id like to know what else you thought it might be or a good reason why they would make it universal, being universal wouldnt force you to have mostly Apple products, take it how you want but APPLE is still on a roll and stock is still decent no need to panic.
    1. jius's Avatar
      jius - 07-20-2010, 03:04 AM
      Will we get free bumpers with this codec when its discovered to be apple only crap from the HITshay b-JOBS camp?! Its obvious it will be apple only as I think they just lost any friends they might have had. Spiteful greedy kids never get happy so jobs is going to be iSAD from now on.
    1. Cer0's Avatar
      Cer0 - 07-20-2010, 03:17 AM
      Quote Originally Posted by jius View Post
      Will we get free bumpers with this codec when its discovered to be apple only crap from the HITshay b-JOBS camp?! Its obvious it will be apple only as I think they just lost any friends they might have had. Spiteful greedy kids never get happy so jobs is going to be iSAD from now on.

      Where did apple lose friends? Nokia, RIM? They were not friends in the first place; in fact Nokia was already suing them.
    1. RICO_'s Avatar
      RICO_ - 07-20-2010, 08:12 AM
      Quote Originally Posted by macsoldier View Post
      WOW really hey lets put everything on hold in APPLE so we can fix the antenna on the Iphone, no big deal it doenst cost anything to fix the antenna or wait it doenst cost APPLE anything to give FREE BUMPERS/CASES. the more product the more money that flows in the better antenna the Iphone gets the better technology APPLE has. You CANT put everything on hold for the Iphone. APPLE has other great products. As far as APPLE TV and APPLE being selfish about the format, Id like to know what else you thought it might be or a good reason why they would make it universal, being universal wouldnt force you to have mostly Apple products, take it how you want but APPLE is still on a roll and stock is still decent no need to panic.
      Ah yes....because that's what I said right?.....For Apple to drop everything and focus only on the antenna problems?

      Read my post again......key words being "while they're at it". Implying that they should dedicate just as much attention to this problem as they do to their other endeavors. They have the money to do so, they're just taking the cheap way out with this bumper giveaway......and it only lasts through Sept. 30 so it's not even a permanent giveaway.

      That's a b!tch move and a quick fix for Apple to shove this under the carpet. It's even more of a b!tch move cutting it off 2 months from now just to minimize their losses. The profits they'll gain from iPhone sales will easily outdo whatever it will cost them on this case giveaway because while the cases may cost US 30 bucks.....that's not what they cost Apple.
    1. Thenextkiller's Avatar
      Thenextkiller - 07-20-2010, 09:08 AM
      I doubt very much this will happen.
    1. rhekt's Avatar
      rhekt - 07-20-2010, 04:46 PM
      Quote Originally Posted by RICO_ View Post
      So all of the complaints are just random coincidence? The videos, the google links, even Steve himself admitted it.....although I personally think he understated the figures.
      They are random for sure but no coincidence. I've been only able to recreate the signal drop in areas that I allready knew had weak signal strength. [usually outlying suburban areas and such] All the metropolitan strong signal areas I never get this issue. so it definatelly does occur but only when the phone is allready struggling to keep a strong signal. I've even been able to recreate the signal drop while it's sitting cradeled in the Xtand. And nothing is covering the so called "sweetspot". There's more to this story than just how it's being gripped. And it could even partially have to do with AT&T.
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