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  • Don't Hold Your Breath For Blu-Ray on Macs: Jobs


    Steve Jobs, in an email to a MacRumors reader featured on their website, has indicated Blu-ray compatibility may not be coming to the Mac soon - or ever. In a back-and-forth with a reader identified as "Siva," Jobs broadly panned the format, and predicted that it would soon be rendered irrelevant by "a fast broad move to streamed free and rental content" despite concerns about digital rights management (DRM).

    In the original email, which was not made public, Siva asked Jobs about the absence of a Blu-ray reader on the new HDMI-enabled Mac mini. In Jobs's response, he claimed that “Blu-ray is looking more and more like one of the high end audio formats that appeared as the successor to the CD – like it will be beaten by Internet downloadable formats.” Siva responded back to Jobs, saying that Blu-ray was superior for storing and transferring top-quality, 1080p HD video and was unencumbered by DRM, likening it to MP3 which won out over closed audio standards in the past. In his retort, Jobs claimed that "free, instant gratification and convenience (likely in that order)" was what won the day for MP3, and that for most users 720p HD video would be sufficient.

    Taken in context with previous remarks from Jobs - who has described Blu-ray licensing as “a bag of hurt” (whatever than means), and has loudly and aggressively championed the H.264 standard for streaming video - this interchange is probably the clearest indication yet that Apple has every intention of seeing Blu-ray go the way of the floppy disk.
    This article was originally published in forum thread: Don't Hold Your Breath For Blu-Ray on Macs: Jobs started by Paul Daniel Ash View original post
    Comments 69 Comments
    1. neks0ne's Avatar
      neks0ne -
      Steve is right.
    1. eg6motion's Avatar
      eg6motion -
      Except streamed HD still doesn't = bluray quality. Even 720p streaming doesn't look the same as a 720p HD disc or game. The resolution is there, but so are the artifacts from compression.
    1. KartRacer's Avatar
      KartRacer -
      Well he may believe that video in either streaming or downloadable for is great, ISPs around the country are tightening their restrictions on allowable bandwidth on a monthly basis. I like instant gratification as much as the next guy, but waiting for a 1080p download (and as far as I know iTunes doesn't offer a great amount of quality on it's rentals and purchases) versus having a disc I can pop in whenever I want via Netflix is a no-brainer. I can get better quality, have zero drm, and get whatever I want when I want faster than waiting for a non-hi def download any day. With ISPs restricting your download limit monthly, rentals and purchases on iTunes is a very big no go for me. Screw waiting and screw drm. I want blu-ray on my Mac, but with the way Apple runs it's business, it's either you get what the overlord Jobs says you get, or you walk. Apple and Steve Jobs are becoming a benevolent dictator about what you can do on your purchased products. The ultimate hypocrisy coming from a company that not long ago made a statement about control being bad.
    1. billchase2's Avatar
      billchase2 -
      Another "news" post from a different message board... interesting.

      Anyway, I also kind of agree with Steve. I do not own a Blu-ray player and don't plan to buy one anytime soon (unless Woot has some crazy good deal.) Streaming/Digital media is already killing the Blu-ray format. It's just a matter of time until Blu-ray is dead, like Betamax...
    1. eortizr's Avatar
      eortizr -
      man..the news in this site are getting late... that was post yesterday morning in mc rumors... anyways,, I have 3 computers with bluray players/burner, and to be honest in 2 years I have never burn a bluray disc or watched a movie in them... I also have a bluray player in the living room and I just have one physical bluray movie ... but I have a 2TB external HDD plugged to my WDTV live... with all my 1080p movies, the disk is 80% full all downloads from the web. So in this one I will agree with Jobs, you can get it from the web, and you'll be amazed with the quality almost identical to the actual bluray, much better than any Streaming services or DirectTV(at least the sites I use), luckily my ISP does not have a cap in my account...
    1. MIKE DUB's Avatar
      MIKE DUB -
      Blu-ray is not going anywhere. HD-DVD was the modern "betamax", and its gone bye bye. Blu-ray will continue to gain marketshare and of course at some point make dvds obsolete.
    1. UTPharmer's Avatar
      UTPharmer -
      "A mater of time before it is dead"...

      Well, said. Focus on the fact that you mentioned time. Now focus on the fact that it won't be dead for QUITE some time. Several years is enough time for apple to implement and utilize Blu-ray. Why don't they? Cause they don't make money from it like they do by pushing you to their iTunes Store to buy content from them. Sure, not everyone will go to their store, but they make more money by doing that than they lose in licensing fees. Jobs is a total *** clown, and everyone that buys a Mac is an *** clown in training.
    1. MIKE DUB's Avatar
      MIKE DUB -
      ^^^lol
    1. billchase2's Avatar
      billchase2 -
      Quote Originally Posted by MIKE DUB View Post
      Blu-ray is not going anywhere. HD-DVD was the modern "betamax", and its gone bye bye. Blu-ray will continue to gain marketshare and of course at some point make dvds obsolete.
      You've got to be kidding... Blu-ray was dying before it even "won" the format war with HD-DVD. Digital files and streaming are the way to go now.
    1. Redcurlygirl's Avatar
      Redcurlygirl -
      HD TV adoption is only going to increase with TVs getting bigger and cheaper. On my first HDTV 1080i 40" I was perfectly content to watch up-converted DVDs and on-demand streaming content. But 3 years later I've just purchasing a 55" 1080p (for about $100 less) and everything has changed.

      That same up-converting DVD player looks like garbage on it and I can barely tolerate blocky action scenes on streamed on-demand movies so I finally broke down and bought a Blu-ray. I think adoption will still be a little slow but average consumers are still going to feel more comfortable with a physical player than with streaming until you can't tell the difference between them.
    1. unison999's Avatar
      unison999 -
      Quote Originally Posted by UTPharmer View Post
      "A mater of time before it is dead"...

      Well, said. Focus on the fact that you mentioned time. Now focus on the fact that it won't be dead for QUITE some time. Several years is enough time for apple to implement and utilize Blu-ray. Why don't they? Cause they don't make money from it like they do by pushing you to their iTunes Store to buy content from them. Sure, not everyone will go to their store, but they make more money by doing that than they lose in licensing fees. Jobs is a total *** clown, and everyone that buys a Mac is an *** clown in training.

      I like this post.
      hahahaha

      Yeah blueray is not there just for playing blueray movies either, it is there to back up data. If he is keeping dvd drive in Macs, shouldn't that die first?
    1. acgrafx's Avatar
      acgrafx -
      Quote Originally Posted by unison999 View Post
      I like this post.
      hahahaha

      Yeah blueray is not there just for playing blueray movies either, it is there to back up data. If he is keeping dvd drive in Macs, shouldn't that die first?
      Exactly, movie watching is not the only use of Blue-ray. It just seems that Steve Jobs doesn't like to give in to the public pressure. Maybe he never wants to give the customer what they want because he thinks he knows better. "The customer is always wrong".

      Maybe that's why Macs are not as popular as PCs.
    1. unison999's Avatar
      unison999 -
      Quote Originally Posted by billchase2 View Post
      You've got to be kidding... Blu-ray was dying before it even "won" the format war with HD-DVD. Digital files and streaming are the way to go now.
      Streaming sucks.
      If I want to jump ahead I can not do it without the stupid pause to download. If I download the whole thing first before playing so I can have full control, it takes forever and I am no longer interested in it. And don't get me started on picture quality on large TV (50"+), as well as 3D Blueray stuff.
      Steve Jobs is getting old, all old people likes to tell people what they should have instead of listening what people want.
    1. mikerlx's Avatar
      mikerlx -
      apple robots is the best description. Well, streaming makes more sense look at Hulu Blue Ray is a fad
    1. teddyf1's Avatar
      teddyf1 -
      I can't help thinking that since when does a computer, supposedly a productivity device, absolutely need to adapt a standard that has absolutely NOTHING to do with productivity or computing? Unless software manufacturers plan on adopting Blu-Ray as an installation media format, why would we care?! I thought if I wanted to watch a Blu-Ray movie I would go to my Blu-Ray player and watch it on my HD tv...am I wrong? Thank you Steve for keeping the focus where it NEEDS TO BE.

      Oh I know...some hackers out there who need to pirate Blu-Ray movies would like the hardware built in to Macs so that it could be easier to convert from one media format to another. How dare you Steve from prohibiting them from doing that!!! LOL...I love the issues that are made issues that are NOT REALLY issues in this country these days. While we have a major crisis in the Gulf, global warming, and miriads of other health and quality of life issues in the world. Ohhh the inhumanity!
    1. ghscion's Avatar
      ghscion -
      i agree downloading blu-ray 1080p stuff takes way too long and it dosent look nearly as good as a true blu-ray movie i own about 80 blu-ray movies now and i love them all they all look amazing on my 60 inch tv
    1. Cronauer's Avatar
      Cronauer -
      The only problem I have with Mr. Jobs argument is the fact that videographers, who want to save their work, have a much greater challenge saving to the standard DVD. It simply does not hold the capacity for HD and if it does, it requires a lot of compression. Having that extra space on a disc allows for less compression, greater quality, and with video cameras shooting in 1080p on the home level now for prosumers, it really does present a problem. Hard drives fail, period, a disc will wear out, but over MUCH longer time and with greater durability. I don't care about the commercial movie issue, but the home video and pro video projects need the format.
    1. adp's Avatar
      adp -
      Quote Originally Posted by teddyf1 View Post
      I can't help thinking that since when does a computer, supposedly a productivity device, absolutely need to adapt a standard that has absolutely NOTHING to do with productivity or computing? Unless software manufacturers plan on adopting Blu-Ray as an installation media format, why would we care?! I thought if I wanted to watch a Blu-Ray movie I would go to my Blu-Ray player and watch it on my HD tv...am I wrong? Thank you Steve for keeping the focus where it NEEDS TO BE.
      It's for portability purposes. You can't carry a 60 inch TV with you right? If I'm on a trip, vacation or somewhere remote, I would love to have a Blu-Ray player on my laptop. I have an 18-inch HP monster with Blu-Ray and it has a HDMI out. I can use my laptop as a blu-ray player and save the $150 buying a separate one (unfortunately my PS3 also adopted to this "dying" technology...). You have to think outside the Apple box. Just because you don't find any use of it doesn't mean the rest of the world agrees with you. You are just reading what Steve-o says and believing his hype. The same thing happened with flash. He doesn't like it, so all the little fanboys follow him and agree. The 2 reasons why he doesn't want Blu-Ray is because:

      A) It will reduce his iTunes sales
      B) He doesn't profit as much by adding a more expensive component to an already overpriced computer.

      And who says Blu-Rays won't be eventually adopted into data storage? I mean most games require 2-3 DVD's for installation. It won't be long before they adopt Blu-Ray and use just one. Same thing happened with CD-R's - they used to be the standard for gaming installations and now it seems all games come in DVD format.
    1. whereswaldo's Avatar
      whereswaldo -
      I'm not a big blue ray guy
    1. mardinn's Avatar
      mardinn -
      Steve Jobs is the next dumbass in this universe.