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  • Apple in Talks with AMD: Report

    News that Apple executives and their counterparts from chipmaker Advanced Micro Devices have been spotted together has fed speculation that Apple may be moving future Macs away from the Intel chips they've been using since 2006. AppleInsider quotes "people familiar with the matter" as saying that Apple's already worked out an agreement with AMD to use its chips in their labs, an indication that work is already underway to get AMD's desktop and notebook chips in Mac computers.

    According to AppleInsider's report, Apple has been frustrated by limited availability of Intel's newest processors, which they suggest may have been a reason why refreshes of products like the Mac Pro and Mac Book Pro have taken so long to get to market. There's also speculation that AMD might be willing to work with Apple on custom chip designs. In addition, AMD now owns graphics chipmaker ATI, which would give Apple an edge on getting improved GPUs into Macs. Both companies are silent on the matter, but witnesses are reporting that AMD top execs have been seen on the free Commuter Coach buses that Apple runs between San Francisco and company headquarters in Cupertino, and have been spotted on the Apple campus coming out of meeting rooms with Apple upper management.

    Interestingly, AMD's ties to Apple seem to have a number of tendrils. The Inquirer reports that it was engineers that Apple hired away from AMD last year who developed Apple's in-house graphic switching technology. Bob Drebin and Raja Koduri were top talent AMD got from its ATI acquisition who came to Apple in 2008. Drebin, who had been Chief Technology Officer at ATI, was also instrumental in the development of the GameCube's graphics hardware when he was with ArtX.

    The report does not suggest that Apple would move all its lines en masse to new processors. Rather, Apple would become like most other computer manufacturers, choosing from a mix of vendors for its CPUs and graphics chips. Price per GHz is not significantly better with AMD chips, but Apple may well surmise that introducing competition may cause their partners at Intel to come up with sweeter deals.
    This article was originally published in forum thread: Apple in Talks with AMD: Report started by Paul Daniel Ash View original post
    Comments 29 Comments
    1. Cer0's Avatar
      Cer0 -
      I don't think there will ever be cheaper Macs. Jobs prides himself on his Macs and the price points.
    1. wolverinemarky's Avatar
      wolverinemarky -
      cool i prefer AMD over Intel
    1. Uko's Avatar
      Uko -
      why not sparc?
    1. spazturtle's Avatar
      spazturtle -
      Who uses x86 procesors, x64 is the way to go!
    1. iphoneguy.'s Avatar
      iphoneguy. -
      Quote Originally Posted by Success.Is.Sweet View Post
      AMD makes some seriously nice processors though, for usually a third to half the price of comparable Intel chips. Ever since I started building machines, I have always used AMD and have been extremely satisfied. I just can't justify the Intel price for the same power I can get out of a cheaper chip.

      ATI on the other hand, I tend to stay away from. Games have always run better on nVidia cards in my experience. Even the 5700 and 5800 series cards are having issues with Bad Company 2, and I can't handle that since that's the game I play the most these days.
      Completely agree. AMD > Intel | nVidia > ATI
    1. moon#pie's Avatar
      moon#pie -
      Quote Originally Posted by Success.Is.Sweet View Post

      Yes, they are x86, and a lot are x64 as well.
      Sorry. I don't spend all of my time in the processor scene, except when I'm buying a new computer, and even then I only look into the processors that are used in the ones I'm looking at. And since I've never looked at a computer with AMD processors, I don't know much about them.
    1. politicalslug's Avatar
      politicalslug -
      Quote Originally Posted by tknapp2 View Post
      @politicalslug- Why do people like you keep posting on these forums saying "this isn't news" "this is rumors". Let me ask you something. When you woke up this morning did you know that Apple executives and executives from AMD have been seen together??? I bet no you didn't. So it would be NEWS TO YOU. Although it may not be confirmed that Apple is going to AMD, it is still news.
      Are you serious? This is as much news as was the article about Steve Jobs having coffee with Eric Schmidt. Who the f*** cares?

      "Uber wealthy corporate types meeting to talk". That's not news.

      Just because I didn't know they met doesn't make it newsworthy. You may have eaten tacos last night, which is something I wouldn't have known, but it's also not newsworthy and isn't something worth publishing... because no one gives a damn!
    1. riku98523's Avatar
      riku98523 -
      ... Well considering you can install an 86 environment on a x64 cpu (since a x64 cpu is much better %-P) I don't really understand some of these complaints on an x64 processor. All computers use x64 CPUs now just they might have a 32bit system running on them instead (retarded though everyone should make the change to 64bit and get it over with 64bit has more potential than 32bit which is dated and can't evolve anymore.)
    1. iphone8130hak's Avatar
      iphone8130hak -
      AMD sucks my opinion