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  • "Joint Venture:" an On-Site Apple Geek Squad?


    According to a report by Patently Apple, the site which tracks Apple's patent and trademark applications, the company has requested a trademark for a service called "Joint Venture." The trademark covers a range of services - not surprising as the business may change over the years - from training and website design to on-site service and consulting. The trademark application, released on Monday, also indicated that Apple has filed for the use of "Joint Venture" in China as well.

    If it pans out, this service could indicate Apple's first move into being a consulting company in addition to a hardware provider. They would be directly stepping into a space that has been traditionally occupied by Apple Authorized Service Providers and Apple Consultants, not to mention the loose network of journeyman technicians. None of the latter are prohibited from suggesting non-Apple solutions to customers, so it may be that Apple intends to more fully control the support channel.

    The service, which Apple has so far refused comment on, would appear to be an extension of the Genius bar: in effect what TheAppleBlog refers to as a "Genius Squad." In addition to the in-store services provided by Geniuses and the on-site services provided by Geeks, Joint Venturers would apparently also be available for personal instruction and group classes, workshops, conferences and seminars on a range of subjects including computer (presumably Mac) skills, website design, video products and consumer electronics. The trademark also covers "on-line publications in the nature of newsletters" on the same subjects.
    This article was originally published in forum thread: "Joint Venture:" an On-Site Apple Geek Squad? started by Paul Daniel Ash View original post
    Comments 22 Comments
    1. lolcats1's Avatar
      lolcats1 -
      half of their calls are going to be people saying why can't i use the internet? and what are all these dang lego bricks for?

      am i building something?
    1. The Maestro's Avatar
      The Maestro -
      ^^ I have no idea what you were implying but you look stupid

      and if you can't make a mac to work you probably shouldn't have one
    1. lolcats1's Avatar
      lolcats1 -
      Quote Originally Posted by The Maestro View Post
      ^^ I have no idea what you were implying but you look stupid

      and if you can't make a mac to work you probably shouldn't have one
      do you know what flash is? do you have an iphone?

      probably neither
    1. matthew1111's Avatar
      matthew1111 -
      I like that car, how much is it? :P
    1. dunlapface's Avatar
      dunlapface -
      I think this is a waste for Apple. Nothing will come out of this other than another failure.
    1. CMOSlabs's Avatar
      CMOSlabs -
      I'm bi computer On service calls I come across customers that have Windows and Macs. When they have a Internet browsing problem ie: flash, etc. I just tell them to use the Windows computer to do that job. The price of hardware is cheep these days, get them all, Win, Mac, Unix, used Sun Work Station, etc
    1. lolcats1's Avatar
      lolcats1 -
      Quote Originally Posted by CMOSlabs View Post
      The price of hardware is cheep these days, get them all, Win, Mac, Unix, used Sun Work Station, etc
      software, you mean?
    1. pyromcr's Avatar
      pyromcr -
      i hope that if this does happen, it is better than geek squad. geek squad sucks!
    1. Cer0's Avatar
      Cer0 -
      Geek squad is beyond over charged too.
    1. Effenpig!'s Avatar
      Effenpig! -
      ^^ I have no idea what you were implying but you look stupid

      and if you can't make a mac to work you probably shouldn't have one>

      c'mon, even I got the joke. Do you think you might have gone a little overboard in retrospect?
    1. battlecrushr's Avatar
      battlecrushr -
      shes a woman and
    1. Effenpig!'s Avatar
      Effenpig! -
      I'm not sure what is happening, but if you read the whole thread you'll see I was quoting someone else and giving them a little "jab" for overreacting because they didn't get the joke.
    1. battlecrushr's Avatar
      battlecrushr -
      It's alrite just ignore^
    1. Effenpig!'s Avatar
      Effenpig! -
      I can do that . It's my specialty.

      I don't want an infraction. They are no joking matter.My grandpa died from one. I'll take my ball and go home. Pancakes litterbox beep beep
    1. Cer0's Avatar
      Cer0 -
      I laughed at first cause I thought you were talking about me in the initial post of yours but relized it was a quote a sec later lol.
    1. extremzocker's Avatar
      extremzocker -
      its gonna be like the Nerd Herd from Chuck. Or maybe not...
    1. The Maestro's Avatar
      The Maestro -
      Excuse my late responce but I own more apple products than you including 2 iPhones, the fact you said I'm not trying to build something was a poor joke
    1. Effenpig!'s Avatar
      Effenpig! -
      ^still does not get it - lame

      let me try to help
      you out. You uderstand the whole lack of flash thing right? Okay , good. Well guess what, some new users see the Lego/brick where the flash image should be, and they don't get it right away. So they ( not you) , may wonder what is going on, what does the Lego/ brick mean?

      I know what a viscious thing to say right? Horibble evil bad man should be banned
    1. awesomeSlayer's Avatar
      awesomeSlayer -
      Quote Originally Posted by lolcats1 View Post
      do you know what flash is? do you have an iphone?

      probably neither


      Where can I find those Beetles with Apple logos?

      I bet their squad will be expensive.
    1. Effenpig!'s Avatar
      Effenpig! -
      Vintage VW beetles - Cool

      late model VW beetles - well , definitely the right choice for a "geek" squad. The only thing I'd be more embarrased to drive would be a pink geo tracker