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  • "Joint Venture:" an On-Site Apple Geek Squad?

    According to a report by Patently Apple, the site which tracks Apple's patent and trademark applications, the company has requested a trademark for a service called "Joint Venture." The trademark covers a range of services - not surprising as the business may change over the years - from training and website design to on-site service and consulting. The trademark application, released on Monday, also indicated that Apple has filed for the use of "Joint Venture" in China as well.

    If it pans out, this service could indicate Apple's first move into being a consulting company in addition to a hardware provider. They would be directly stepping into a space that has been traditionally occupied by Apple Authorized Service Providers and Apple Consultants, not to mention the loose network of journeyman technicians. None of the latter are prohibited from suggesting non-Apple solutions to customers, so it may be that Apple intends to more fully control the support channel.

    The service, which Apple has so far refused comment on, would appear to be an extension of the Genius bar: in effect what TheAppleBlog refers to as a "Genius Squad." In addition to the in-store services provided by Geniuses and the on-site services provided by Geeks, Joint Venturers would apparently also be available for personal instruction and group classes, workshops, conferences and seminars on a range of subjects including computer (presumably Mac) skills, website design, video products and consumer electronics. The trademark also covers "on-line publications in the nature of newsletters" on the same subjects.
    This article was originally published in forum thread: "Joint Venture:" an On-Site Apple Geek Squad? started by Paul Daniel Ash View original post
    Comments 22 Comments
    1. Kroo's Avatar
      Kroo -
      Quote Originally Posted by lolcats1 View Post
      do you know what flash is? do you have an iphone?

      probably neither
      Flash? Yeah it's a dinosaur, and like its namesake, you'll find it buried in the backyard very very soon. Holding on to the past too long and you'll require therapy. If the lack of flash on the iphone is such a major issue (in your mind) then why are so many still being sold? Funny how Virgin air and News Limited (biggest media company on the planet) are dropping flash like a hot turd, just like Mozilla, Chrome, Opera and Apple. Yeah, real popular, flash, real popular.
    1. rhekt's Avatar
      rhekt -
      geek squad to the rescue