The release of the Apple tablet could help no shortage of struggling industries regain some of the lost bounce in their step, particularly the publishing world, which has perpetually stumbled amidst the dawn of the digital age. Now comes a report that The New York Times is primed and ready to capitalize on the launch of the tablet with the big reveal of their long awaited paid content program. No longer will premium mobile content be available free of charge. And with the masses largely unwilling to cough up for digital news distribution, it may just take the tablet to change some minds.
From New York Magazine:
New York Times Chairman Arthur Sulzberger Jr. appears close to announcing that the paper will begin charging for access to its website, according to people familiar with internal deliberations.
One personal friend of Sulzberger said a final decision could come within days, and a senior newsroom source agreed, adding that the plan could be announced in a matter of weeks. (Apple's tablet computer is rumored to launch on January 27, and sources speculate that Sulzberger will strike a content partnership for the new device, which could dovetail with the paid strategy.)
But will it work... or just might this aggressive (and opportunistic) agenda backfire for those who adopt it? Ultimately, journalism will have to catch up with modern technology if reporters and publishers have any chance of staying in business. Paid content may not be popular, but it may be the only available option for publications struggling to stay in business. And if the tablet can help the publishing world stay afloat by facilitating a new content platform desirable to the masses, then we're looking at a win-win for all.
But getting to that point could be a little messy.
Image via NY Mag