After taking heat for years from Greenpeace about its environmental practice, Apple has won the activist group's praise for having cleaned up its act. Greenpeace lauded Apple's improved record at the Consumer Electronics Show (CES) in Las Vegas on Thursday, also singling out cellphone makers Nokia and Sony Ericsson for their green manufacturing processes.
Apple had come in dead last in the environmental group's 2005 and 2006 reports. Slamming the manufacturer's policies for chemicals, not taking responsibility for its waste and not being clear on the chemicals they want to ban like other companies had doing, Greenpeace engaged in actions against Apple and created the Green My Apple website calling out the company on what they saw as its poor practices.
But all that has changed. From last, Apple has risen to fifth place, and was first among the top 18 consumer electronics companies in reduction or elimination of hazardous chemicals in the manufacture of its products.
Apple continues its climb up the ranking from 11th place in v.12 to 9th in v.13 and is now in 5th place, with a score of 5.1 points, up from 4.9. Apple does best on the toxic chemicals criteria, where it scores most of its points. It scores substantially less on waste and energy. In this evaluation, Apple wins and loses some points on toxic chemicals, but gains on energy. All Apple products are now free of PVC and BFRs, with the exception of PVC-free power cords in countries where their safety certification process is still ongoing. For this Apple continues to score full marks (doubled).
"Itís time for a little less conversation and a lot more action on removing toxic chemicals," said Casey Harrell, Greenpeace International Electronics campaigner. "Apple is leading and HP is playing catch up, but the lack of action from other companies is ensuring that customers and the environment are still losing out."
image via Greenpeace