I don't know about you but the name game for Apple's forthcoming tablet couldn't be any more interesting... or frustrating.
The big news today is the mounting evidence of Apple's sneaky establishment of various "shell companies" used to secure trademarks, domain names, and other digital properties that may ultimately be linked to the upcoming Apple tablet which many believe will be unveiled late next month.
iGuide Media, LLC is believed to be affiliated with Apple, at least according to multiple published reports, including one today courtsy of the Washington Post/Tech Crunch:
MacRumors bases its report on the filing for a US trademark for 'IGUIDE' by another Delaware-registered company called iGuide Media LLC, which can be linked to Cupertino by means of signatures on the documents coming from Apple's Senior Trademark Specialist, Regina Porter.
There's no indication that Apple owns any domain name that contains the term 'iguide'. The identity if iguide.com is shielded from public WHOIS records, but not by Mark Monitor, the brand protection firm Apple usually works with. The domain name iguide.net belongs to a company called iGuide Media.
Although less than a month remains from Apple's probable release of the tablet, the rumor mill and the name game won't end until Steve Jobs personally speaks the device's name. Until then, it's a safe bet that no one knows for sure what the tablet will be called - perhaps not even the folks at Apple who may be using discussions (such as these) to evaluate the best name possible for the tablet.
Image via Bad Wolf Designs