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  • 1,400,000 Tablets in 2010 at $600 Each: Munster


    In a note to investors, Piper Jaffray analyst Gene Munster asserted that Apple could sell 1.4 million tablets in 2010... if they priced it at $600 US. The tablet is not even announced yet, let alone its selling price, but Munster has been consistent in calling for a price range of $500 to $700 for the device that AppleInsider calls a "Kindle Killer."

    Looking at his sources in the Taiwan supply chain, Munster estimated that Apple could sell 162,000 of the devices each month, pushing out about 2 million every year.

    For purposes of sensitivity, assuming the tablet comes out in March 2010, we believe Apple would sell around 1.4 [million] units at a $600 [average selling price] in 2010. The tablet is not yet included in Street models, so we expect the multiple to expand as tablet hype builds ahead of the announcement, and numbers to go up once the device is announced.
    Munster also reiterated his assessment that the device would run a version of the iPhone OS, rather than Mac OS X. He said the company would initially package the device as compatible with the hundreds of thousands of iPhone apps out there, as well as new apps that would take advantage of the tablet's large screen.

    While there are several options ranging from a touch screen Mac OS X to an iPhone-like OS, we expect the tablet to be driven by a new version of Apple's iPhone OS that runs a new category of larger apps alongside all the current apps from the App Store. We believe Apple's tablet would compete well in the netbook category even though it would not be a netbook.
    Reports began coming in last week of Apple asking developers to prepare large-screen demos of their apps.

    Additionally, Munster supports the speculation that the device will be a media platform for both e-books, TV shows and movies. It was reported that CBS and Disney are in talks with Apple on an iTunes TV subscription service that would give flat-fee access to top TV shows streamed to computers or portables like the tablet.

    Though prices of $1,000 US and higher have been floated in the rumor churn surrounding the mythical device, Munster is almost certainly correct in his assessment that keeping the tablet affordable will be key to its success. Many have noted that Apple hurt themselves by pricing the original iPhone too high. Let's hope that Apple is paying attention to the pundits.

    image via Gizmodo
    This article was originally published in forum thread: 1,400,000 Tablets in 2010 at $600 Each: Munster started by Paul Daniel Ash View original post
    Comments 24 Comments
    1. smiska2's Avatar
      smiska2 -
      A kindle has a much better battery life
      What???? How the heck do you know, do you have an Apple tablet?

      Some very silly and stupid comments being made on this thread!
    1. chuck_tempe's Avatar
      chuck_tempe -
      This tablet would be cool if it was a "keyboard less" netbook. Apple will once again price themselves higher than they should and it will still sell thousands of these units. I would wait until the price drops or when they iron out the bugs before I would CONSIDER one.

      I would like to see the next gen iphone first before this device.
    1. TooSlo's Avatar
      TooSlo -
      Quote Originally Posted by steve-z17 View Post
      So why exactly are you bringing up the term "mac fanboy"?
      I'm assuming you're just trying to troll me here, but I'll bite.

      The general consensus with anyone I currently spend time with agrees that $600 for a dumbed down tablet is far too much when you can get boatloads of processing power for less cost.

      The people hyping this product, through this thread and many others have been the staunch supporters of anything Apple related, and are the people I'm referring to.

      Secondly you've misquoted me. I'd stated "fanboy" and did not name Apple, Mac, etc within that statement. While implied, I've left it open to interpretation.
    1. steve-z17's Avatar
      steve-z17 -
      Quote Originally Posted by TooSlo View Post
      I'm assuming you're just trying to troll me here, but I'll bite.

      The general consensus with anyone I currently spend time with agrees that $600 for a dumbed down tablet is far too much when you can get boatloads of processing power for less cost.

      The people hyping this product, through this thread and many others have been the staunch supporters of anything Apple related, and are the people I'm referring to.

      Secondly you've misquoted me. I'd stated "fanboy" and did not name Apple, Mac, etc within that statement. While implied, I've left it open to interpretation.
      Lol so it's safe to say that you're saying "Apple fanboys" since we're talking about an Apple product here. Just because someone might find this product useful and is willing to pay for it doesn't make them a "fanboy". The term is just unnecessary, I understand that ppl are trying to be cool and popular by using it, but seriously its doing no one any good.