Apple has officially introduced iTunes "Movie Bundles" - the digital equivalent of a discount DVD pack from your local retailer that coalesces some of your favorite movies and film stars at a bargain price.
"Great movies, great themes, great prices," the new page reads. "We've grouped top-flight titles together -- from blockbusters and popular favorites to gems featuring incomparable stars. Browse these cohesive collections and check back soon for new bundles at a special price."
According to Apple Insider, the new "Movie Bundles" page has a number of $9.99 double features, $14.99 double and triple features, and $19.99 double and triple features.
Some bundles also provide an HD option with even greater savings. The "Jason Statham Action Pack" offers the films "Crank 2: High Voltage," "Transporter 3," and "The Bank Job" for $24.99 in standard-def (saving $5), or $34.99 in HD (saving $25 over the regular purchase price).
Sadly, it appears Apple is also trying to drive sales of less popular film titles and, some would say, box office bombs that may only now sell by virtue of being paired with more well known flicks and blockbusters.
Apple took a similar approach with music over the summer when it introduced the D45 section. As a throwback to the old days of the two-song 45rpm vinyl record, digital 45s feature discounted prices on two-packs of digital song downloads.