O2: Want an iPhone 4? See You in August!
Apple's new iPhone 4 hasn't officially launched yet and already O2, a major British mobile carrier, says that those looking to purchase the updated Apple smartphone may have to wait until late summer to actually get their hands on one. In a public statement called “O2's response to iPhone stock shortage
,” the carrier says that due to product constraints, iPhone 4 will initially be made available exclusively to current 02 customers.
So with existing clients given first priority, all others are essentially left out in the cold until supply catches up with demand. “iPhone stock will be extremely limited in the UK at launch," says O2, "and not everybody who wants one will be able to get one straight away." Nonetheless, even O2’s subscribers won't be able to purchase the iPhone 4 through the O2 online store until “at least the end of July.”
For all others... we'll see ya in August! That's the message many prospective iPhone 4 buyers are taking away from the British carrier's message this weekend. Even worse, if O2 is having this much trouble, imagine what other carriers in other nations will experience as the iPhone 4 comes closer to launch. Just today, Japan mobile firm Softbank stopped accepting iPhone preorders.
Analogous to how the international marketplace went crazy for the iPad's release, the iPhone 4 could make the tablet's arrival look minimal by comparison. And no matter which way you slice it, Apple is ill-prepared for the frenzy that began Tuesday in the US when iPhone 4 preorder sales were 10 times higher than the first day of preordering for the iPhone 3GS last year. On day one, Apple and AT&T took well over one-half million preorders for the iPhone 4.