Apple Delivers New Retail Store App
While some thought yesterday's rumor would remain just that, Apple surprised many today by actually releasing its new and much-anticipated retail store app. As covered yesterday on MMi
, the new iOS app (creatively dubbed "Apple Store
")will serve as a veritable hybrid between a mobile App retail store and a so-called concierge-like service.
Available for the iPhone, iPad and iPod touch, the app has all the basics covered. You can locate local store, purchase or preorder products, peruse customer reviews, and see what the latest happenings are at Apple. As expected, Apple is making it possible for Apple fans to stay on top of promotions and other in-store events through the app, which can also facilitate appointments for Personal Shopping, Genius Bar or One to One sessions.
It isn't exactly clear yet how the apparent support of notifications will work, although it is expected that "appointment reminders" or other pertinent updates could be dished out with ease from the Apple.
Since Apple released the new app on Tuesday, users can preorder the iPhone 4 directly from their favorite iPhone OS device running iPhone OS 3.0 or later. It's free, available in English, and only a 1.6MB download. Overall, its a nifty little application that presents a familiar and comfortable design that's easy to use - in fact, a little too easy to use when it comes to the shopping cart. Never has a "free" app threatened to ultimately prove so expensive.