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  • 35% of iPhone Owners Use at Least One App Before Getting Out of Bed

    Admit it. You're one of them. And so am I. Based on the interesting but not altogether surprising research spearheaded by the good people at Ericsson, 35% of smartphone owners (defined as iPhone and Android owners) use at least one application before getting out of bed each morning.

    That percentage would likely be substantially higher if alarm clock apps were taken into consideration for the study, but it doesn't appear that they were. Instead, Ericsson's survey showed a particularly rich propensity for checking our social networking platforms of choice before our feet so much as graze the bedroom floor.

    Facebook is the most popular app to access in bed, the study shows, with some eighteen percent of all users logging in upon waking up. What's more, on top of the millions of Americans who apparently check their Facebook newsfeed before breakfast, another 20% of all smartphone users do a last check in bed before going to sleep at night. So whether we've just left slumber or are about to enter it, social networking apps have become almost as commonplace as pillows in the bedroom.

    Michael Björn, head of research at Ericsson ConsumerLab, says: “Our research found apps are appealing to people at an emotional level. Consumers become attached to a certain set of apps that makes them feel more in control of their lives, and turns everyday chores into positive experiences. Apps even give consumers a new sense of freedom; if a new situation arises, there’s probably an app out there that could help them.”

    Source: Ericsson ConsumerLab
    This article was originally published in forum thread: 35% of iPhone Owners Use at Least One App Before Getting Out of Bed started by Michael Essany View original post
    Comments 47 Comments
    1. I Am Zak's Avatar
      I Am Zak -
      I use about 5 lol
    1. urwack's Avatar
      urwack -
      I am surprised the numbers are not higher than they are. So ya I am guilty before bed it's either Netflix or HBOGO app then in the morning it's Alarm Clock, Facebook, Weather Channel, and then the news apps.
    1. ICydiaify's Avatar
      ICydiaify -
      I use one application after bed
      Modmyi app
      It's so cool
    1. Nubio's Avatar
      Nubio -
      Quote Originally Posted by BenderRodriguez View Post
      Does it count if it after I shower?
      you shower in bed?
    1. iDom's Avatar
      iDom -
      Now this is painfully sad.

      It is not what all the cool kids do — playing with an app upon waking up. (*rolls eyes*)

      If there's any smart developer reading this :

      we are in dire need of the iD*ck™: The virtual game that reacquaints you with your morning good.
    1. StealthBravo's Avatar
      StealthBravo -
      Email>twitter>Facebook>SEO> then snooze button
    1. javiert30's Avatar
      javiert30 -
      I always do it... I fall asleep playing Home Run Battle or watching a movie on Netflix.
    1. trentmorris's Avatar
      trentmorris -
      I'm surprised it's only 35% -- I feel like I'm getting briefed for the day (checking email, facebook, weather, news, etc) I'd be lost without my morning update.
    1. MetallicaFan1991's Avatar
      MetallicaFan1991 -
      I check my RSS feeds before getting up.
    1. keenpois0n's Avatar
      keenpois0n -
      so true..
    1. x12_Carnage's Avatar
      x12_Carnage -
      Hahaha Im so guilty of this.I always check my messages as soon as I get up :P
    1. dd721's Avatar
      dd721 -
    1. nbsmatambo's Avatar
      nbsmatambo -
      Lol, well considering i spend the majority of the day on my bed, i dont find this hard to believe
    1. wolverinemarky's Avatar
      wolverinemarky -
      Lol I use at least 3 apps before I get out of bed

      Sent from my iPhone using ModMyi
    1. stylingsq01's Avatar
      stylingsq01 -
    1. femibrim's Avatar
      femibrim -
      Not guilty at all....... Get up and get my *** to class! Or practice.... First time I check my phone is for the where the RTS is.....
    1. GranDaddyPurp's Avatar
      GranDaddyPurp -
      I always check my Facebook and email before I get out of bed lol. It's a habit now.
    1. steve-z17's Avatar
      steve-z17 -
      Lol, it's funny to read what everyone does when they wake up. Technology has become a way of life
    1. RobberBoy's Avatar
      RobberBoy -
      i would more agree if user at least open 1 apps before they go to sleep (what i mean was when lying on bed goin to sleep)...
    1. MXCO's Avatar
      MXCO -
      I at least check all my apps before getting up from bed same before going to bed