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  • 35% of iPhone Owners Use at Least One App Before Getting Out of Bed


    Admit it. You're one of them. And so am I. Based on the interesting but not altogether surprising research spearheaded by the good people at Ericsson, 35% of smartphone owners (defined as iPhone and Android owners) use at least one application before getting out of bed each morning.

    That percentage would likely be substantially higher if alarm clock apps were taken into consideration for the study, but it doesn't appear that they were. Instead, Ericsson's survey showed a particularly rich propensity for checking our social networking platforms of choice before our feet so much as graze the bedroom floor.

    Facebook is the most popular app to access in bed, the study shows, with some eighteen percent of all users logging in upon waking up. What's more, on top of the millions of Americans who apparently check their Facebook newsfeed before breakfast, another 20% of all smartphone users do a last check in bed before going to sleep at night. So whether we've just left slumber or are about to enter it, social networking apps have become almost as commonplace as pillows in the bedroom.

    Michael Björn, head of research at Ericsson ConsumerLab, says: “Our research found apps are appealing to people at an emotional level. Consumers become attached to a certain set of apps that makes them feel more in control of their lives, and turns everyday chores into positive experiences. Apps even give consumers a new sense of freedom; if a new situation arises, there’s probably an app out there that could help them.”

    Source: Ericsson ConsumerLab
    This article was originally published in forum thread: 35% of iPhone Owners Use at Least One App Before Getting Out of Bed started by Michael Essany View original post
    Comments 47 Comments
    1. abhad's Avatar
      abhad -
      So true, I read the news when I first wake up. It's become part of my daily routine.
    1. RICO_'s Avatar
      RICO_ -
      If you count using the Timer feature on the Clock app to go back to sleep for another 30 minutes......then sure I guess I use one to.
    1. shanafan's Avatar
      shanafan -
      I usually fall asleep while watching something on Airvideo, lol
    1. unison999's Avatar
      unison999 -
      Not me, there are better things to do in bed than using iDevice.
      But I fall in the category of (made up) 90% of iDevice users use at least 1 app on the toilet, big deal.
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Does turning off the alarm count? :P

      Yup, I'll check Facebook, Twitter, News and Email all before getting outta bed.
    1. BenderRodriguez's Avatar
      BenderRodriguez -
      Does it count if i use an app after I shower? Lol I go open TWC Max The Wether Channel, buy only cause I'm in Texas so constant different whether and the fact that I got a convertible
    1. Simon's Avatar
      Simon -
      Guilty
      I usually check Osfoora and the MMi app before getting out of bed, and just before going to sleep too.
    1. SoCal Railroader's Avatar
      SoCal Railroader -
      I think we can tell what kind of "app" that dude used in bed LOL
    1. skolpo's Avatar
      skolpo -
      I get up after I wake up...
    1. hopethemodworx's Avatar
      hopethemodworx -
      Yup,I check email,FB,etc...
    1. DJ NiveK's Avatar
      DJ NiveK -
      i always open mail and bitesms so I guess theyre right LOL
    1. ikkviper's Avatar
      ikkviper -
      Guilty! lol reading morning news or FBing.
    1. djarkiz's Avatar
      djarkiz -
      I'm definitely one of those ppl !! Except I check about 3-4 apps on my iPhone 4 before I get out of bed !!!
    1. infamoushack's Avatar
      infamoushack -
      I check twitter and then grab my iPad for smurfs village
    1. Likithravishankar45's Avatar
      Likithravishankar45 -
      Yes I do
    1. mmaboi21's Avatar
      mmaboi21 -
      Busted! I used to get on Facebook and twitter but I deactivated them both.
      Instead i use my alarm clock and I don't get on modmyi til I'm done getting ready.

      It's amusing how true this is though.
    1. thumper_net's Avatar
      thumper_net -
      First thing i do is have a coffee , feed the rabbit and then switch on my iphone to check the emails
    1. Evilsaint's Avatar
      Evilsaint -
      Browse the web then read a book sleep>Turn alarm off sleep > check fb sleep>realize I'm late for skool
    1. Rob2G's Avatar
      Rob2G -
      The picture for this post creeps me out.
    1. one1's Avatar
      one1 -
      email, then facebook