35% of iPhone Owners Use at Least One App Before Getting Out of Bed
Admit it. You're one of them. And so am I. Based on the interesting but not altogether surprising research spearheaded by the good people at Ericsson, 35% of smartphone owners (defined as iPhone and Android owners) use at least one application before getting out of bed each morning.
That percentage would likely be substantially higher if alarm clock apps were taken into consideration for the study, but it doesn't appear that they were. Instead, Ericsson's survey showed a particularly rich propensity for checking our social networking platforms of choice before our feet so much as graze the bedroom floor.
Facebook is the most popular app to access in bed, the study shows, with some eighteen percent of all users logging in upon waking up. What's more, on top of the millions of Americans who apparently check their Facebook newsfeed before breakfast, another 20% of all smartphone users do a last check in bed before going to sleep at night. So whether we've just left slumber or are about to enter it, social networking apps have become almost as commonplace as pillows in the bedroom.
Michael Björn, head of research at Ericsson ConsumerLab, says: “Our research found apps are appealing to people at an emotional level. Consumers become attached to a certain set of apps that makes them feel more in control of their lives, and turns everyday chores into positive experiences. Apps even give consumers a new sense of freedom; if a new situation arises, there’s probably an app out there that could help them.”
Source: Ericsson ConsumerLab