Apple Preps Massive iPhone 4 Monthly Production
Apple may very well be taking preemptive steps to ensure that the supply issues that plagued the iPad's initial availability don't similarly rain on the new iPhone 4's parade. Unless demand proves even greater than any market analyst anticipates, Apple's supply should certainly keep pace with demand for the new product release on tap for June 24th.
Credible published reports from Digitimes
indicate that Apple will mass produce the new handset on a monthly basis for the time being, with estimates suggesting that Cupertino will initially order components necessary to build at least three million iPhone 4s per month, or nine million per quarter. Creating a massive product inventory ahead of the launch implies that Apple has reason to believe that both domestic and international sales of the 4th gen iPhone could be mind-blowing.
Robert Lai, chairman of Asia Optical, dished on the swelling inventory by revealing that his company has been turning out some massive shipments of VGA lens kits for the device's front-facing video camera since last month - enough, in fact, to place a monthly production estimate at three million units. If demand keeps pace with supply, Apple could very well sell upwards of ten million new iPhones in just the third quarter of 2010 alone. That level of sales success would represent the biggest and best-selling quarter of sales for any generation of the iPhone since its 2007 release.
The phone will be available on the aforementioned date of June 24 in five countries: the US, France, Germany, the UK and Japan. Pre-orders, however, begin next Tuesday, June 15. The 16GB iPhone is going for $199 US and the 32GB for $299. Of course, if you're already an AT&T customer in the middle of your contract, you can get an iPhone 4 at "early upgrade" prices of $399 for the 16GB model and $499 for the 32GB.