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  • Google Could Yank YouTube from Apple Over Skirmish



    If you thought the imbroglio between Apple and Adobe was heated, perhaps the brewing tension between Apple and Google will make the Adobe quarrel look like a lover's spat. Unlike the bedrock of rumors that often drive the tech blogosphere, what we know about Google is concrete - the search engine giant isn't taking kindly to being effectively locked-out of Apple's new iAds platform.

    When the first generation iPhone was introduced, Apple and Google had an enormously positive relationship. After all, one of the coolest attributes of this new thing called the iPhone in 2007 was the YouTube app, which came about as a result of close ties between the two companies and their chief executives. But that was the past. And the present is pointing to a turn for the worse between these former "friends." Who's to blame? In this case, Apple has clearly irked it's old chum by rolling out the very ambitious iAd platform that officially commences July 1st with better than $60 million in major advertising commitments already in place. According to Steve Jobs, iAds may capture nearly half of the entire mobile advertising market share by the end of 2010.

    Google's anger, of course, is the product of being shut out of iAds. More specifically, Apple is excluding AdMob, the biggest mobile advertising firm in the world, and the biggest acquisition (by Google) observed in the mobile ad space to date. While Steve Jobs says Apple isn't seeking to be anti-competitive, regulators disagree and plan to investigate Apple’s clear anti-Google posturing. Ultimately, however, regulators may not be able to punish Apple as badly as Google could.

    There is rampant talk that Google could cut off Apple and its myriad products from YouTube, delivering a massive contact blow to the runaway success of Apple's mobile devices that, quiet frankly, now seem ingrained as going hand-in-hand with YouTube. But will Google actually go through with it or some other form of payback? Unless Apple changes its restrictive policies in a hurry, there's an excellent possibility that Google won't go quietly into the night.
    This article was originally published in forum thread: Google Could Yank YouTube from Apple Over Skirmish started by Michael Essany View original post
    Comments 85 Comments
    1. computid's Avatar
      computid -
      That would suck. So bad. I might actually have to consider andro**, ah who am I kidding.
    1. sziklassy's Avatar
      sziklassy -
      I don't foresee this simply because I think it would be a childish move on Google's part.

      "I am going to take back my toys if you don't share." - seems kind of stupid. I suspect they will let the courts decide. What is Apple's reasoning for blocking AdMob anyway?
    1. salmedina87's Avatar
      salmedina87 -
      That would blow! I use youtube all the time.
    1. fishbone's Avatar
      fishbone -
      It's at least naive to think that Apple would make 2 of it's native apps based in google services as a major function in 2 of their prominent products without a contract tie that guarantees that those services will remain as it is, or maybe have some kind of backup plan for when this contractual tie expires.

      There's nothing to fear there, IMHO.
    1. itmustbejj's Avatar
      itmustbejj -
      Not to start a flame war, but I did. I got sick of Apple and I got an Evo 4g and I couldn't be happier. I feel even better about my decision after seeing the iPhone 4

      iPhone/iPad without Flash and YouTube.....better get here quick H264Tube.com
    1. feidhlim1986's Avatar
      feidhlim1986 -
      It's a douche move by Apple to try and force devs to use only iAds. Atleast if Google yanked the YouTube app we'd still have YouTube access using Safari on iDevices....oh wait...there's no flash support either

      I agree with Fishbone, there's definitely contracts in place regarding YouTube and Google Maps so not to worry.
    1. DayumQuitPlayin's Avatar
      DayumQuitPlayin -
      Are you guys stupid? You can watch YouTube in Safari. Don't need flash to view YouTube on iPhones.
    1. adp's Avatar
      adp -
      Quote Originally Posted by feidhlim1986 View Post
      It's a douche move by Apple to try and force devs to use only iAds. Atleast if Google yanked the YouTube app we'd still have YouTube access using Safari on iDevices....oh wait...there's no flash support either

      I agree with Fishbone, there's definitely contracts in place regarding YouTube and Google Maps so not to worry.

      Actually, there's a mobile YouTube site which you can access with your iPhone using Safari....
    1. tudtran's Avatar
      tudtran -
      I like youtube.
    1. iLoveWindows&iPhone's Avatar
      iLoveWindows&iPhone -
      I actually never use YouTube.....at all. Would much rather watch tosh.0 for my Internet clips!
    1. Skilfer's Avatar
      Skilfer -
      Honestly, it's Google, if they truly really wanted to I think they could yank YouTube, Maps, and anything else they made from the iPhone. They hacked back China didn't they?

      But, Google isn't that kind of company, Google (who's motto is "Don't Be Evil") wouldn't want do anything like that because then people would find alternatives to using YouTube/Maps on the iPhone. Which could result in users switching from YouTube/Maps to other video sharing sites or map sites (Ex: Metacafe, Bing Maps). I highly doubt a lot of people would switch to Android only because of YouTube (besides me).

      Now ask yourself this question: Why would Google want to cut support on one of the most used mobile operating systems in the world? They wouldn't.

      Remember, Google can still display ads on webpages in Safari, or any other browser.
    1. MetallicaFan1991's Avatar
      MetallicaFan1991 -
      That would suck. I can see Apple blocking out AdMob from apps as at the end of the day it is their iPhone.

      Also even if there is a contract, there's always something along the lines that says "Google has the rights to withdraw YouTube and Maps whenever they choose or for any reason...etc" in the small print.
    1. Jay Marcase's Avatar
      Jay Marcase -
      Quote Originally Posted by DayumQuitPlayin View Post
      Are you guys stupid? You can watch YouTube in Safari. Don't need flash to view YouTube on iPhones.
      Not all videos load up with the html5 player therefore online is not a proper solution.
    1. z3r01's Avatar
      z3r01 -
      Nothing will change, except that google will have to advertise thru YouTube like it does and that's it..
    1. applekid80's Avatar
      applekid80 -
      Quote Originally Posted by DayumQuitPlayin View Post
      Are you guys stupid? You can watch YouTube in Safari. Don't need flash to view YouTube on iPhones.
      I now officially pronounce you RETARDED.
    1. 2wheelcowboy's Avatar
      2wheelcowboy -
      This is a foolish move on Apples part. They are trying way too hard to compete with Google in this market when they don't need to. Some would use iAd some would use AdMob. Competition is healthy but apple doesn't want to compete. They just want it to be their way or no way. If any of you agreed with Apple's policies you wouldn't jailbreak your phone. Apple plain and simple doesn't want to compete with Google, why not?? It's make for better products for the consumers. I hope that Google doesn't yank YouTube but I would not be mad if they did. Steve loves to show off youtube and Maps at every event. It won't happen but it may be enough of a threat to Apple with this and the FCC investigation to push apple into letting up a little. They obviously feel that Google is a threat because they let Adobe's ad service use iAd.
    1. battlecrushr's Avatar
      battlecrushr -
      Now that would suck
    1. cpkirkley's Avatar
      cpkirkley -
      lol. pwnt.

      I think Google should stop taking the high road and actually stick it to them for once. Apple's not anti-competition, just anti-google. Given the events of the past 4-5 months, I think the tech crowd would look the other way if Google decided to play a little hardball for once.
    1. mobay's Avatar
      mobay -
      that would suck
    1. 3gs1289's Avatar
      3gs1289 -
      Quote Originally Posted by fishbone View Post
      It's at least naive to think that Apple would make 2 of it's native apps based in google services as a major function in 2 of their prominent products without a contract tie that guarantees that those services will remain as it is, or maybe have some kind of backup plan for when this contractual tie expires.

      There's nothing to fear there, IMHO.
      actually you're wrong. Google is the owner of maps and youtube and if anyone reserved the right on anything it would be google who reserves the right to pull their product whenever they want.