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  • New iOS Dev Terms Shut Out Google From Analytics?



    Many will recall the very self-serving decision by Apple earlier this spring to revise its iPhone OS - excuse me, iOS - developer agreement to effectively prohibit third parties from collecting user data and other analytics most advertisers consider to be vital. But now that's all changed - at least a little.

    While Apple is no longer comprehensively closed off to other ad networks, the updated version of the developer agreement, which rolled out yesterday following the intro of the 4th generation iPhone, indicates a number of substantive barriers still exist.

    As recently as last week's D8 conference, Apple chief Steve Jobs reiterated that the dev agreement and its restrictions were not meant to be anti-competitive. But the new agreement seems to convey a different message altogether, especially given that it appears to specifically target AdMob for exclusion while other "independent" third party data collectors can have a field day through this new window opened by Apple. AdMob, of course, is not only the biggest mobile advertising firm in the game, it's also the latest freshly acquired toy of Google's.

    Because AdMob is an “advertising service provider owned by or affiliated with a developer or distributor of mobile devices," Apple can shut out Google from the data collect party because "mobile operating systems or development environments other than Apple would not qualify as independent.” The analysts who have weighed in on this language employed by Apple almost universally concur that it must have been written with Google clearly in mind for exclusion.

    Apple is certainly far more ambitious about its iAd platform than most folks realize. Given its enormous push in Jobs' keynote at the kick-off of WWDC 2010, the venture officially commences July 1st with better than $60 million in major advertising commitments already in place. According to Steve Jobs, iAds may capture nearly half of the entire mobile advertising market share by the end of this year.
    This article was originally published in forum thread: New iOS Dev Terms Shut Out Google From Analytics? started by Michael Essany View original post
    Comments 12 Comments
    1. ownerofspam's Avatar
      ownerofspam -
      I wonder if Jobs will try to put iAd's on cydia apps...
    1. b3nny's Avatar
      b3nny -
      i wonder what the FCC thinks of that verbage...
    1. tgabriel123's Avatar
      tgabriel123 -
      Jobs has NOTHING to do with Cydia...
    1. jordbrett's Avatar
      jordbrett -
      I think he was just saying jobs' reach is insane!
    1. cpkirkley's Avatar
      cpkirkley -
      Who remembers when it was cool to root for apple? Now, every time I think about it I get a sour taste in my mouth.
    1. whereswaldo's Avatar
      whereswaldo -
      Quote Originally Posted by ownerofspam View Post
      I wonder if Jobs will try to put iAd's on cydia apps...
      lol, he wishes
    1. awesomeSlayer's Avatar
      awesomeSlayer -
      My apple is turning sour.
    1. blkeagle1's Avatar
      blkeagle1 -
      At first I thought iAds sounded pretty lame, but I figure if were going to get interactive ads taking the place of being charged for an app, i'm warming up to that. If thats the case anyway. Especially if the ads are as cool as they look so far. There's nothing more annoying then lame looking ads infringing on my screen space after I play a word on words with friends free.
    1. sziklassy's Avatar
      sziklassy -
      Quote Originally Posted by blkeagle1 View Post
      At first I thought iAds sounded pretty lame, but I figure if were going to get interactive ads taking the place of being charged for an app, i'm warming up to that. If thats the case anyway. Especially if the ads are as cool as they look so far. There's nothing more annoying then lame looking ads infringing on my screen space after I play a word on words with friends free.
      The most troublesome thing about iAds for me is the potential for them to use more data than the average user is willing to give up. If all new contracts will be data limited, that can be a big thing for some users. Even if the adds take up a collective total of 100mb (which I don't imagine would be terribly hard to do), that is already 5% of the new highest data plan.
    1. fletch33's Avatar
      fletch33 -
      Quote Originally Posted by cpkirkley View Post
      Who remembers when it was cool to root for apple? Now, every time I think about it I get a sour taste in my mouth.
      indeed.
    1. hollow0's Avatar
      hollow0 -
      Quote Originally Posted by cpkirkley View Post
      Who remembers when it was cool to root for apple? Now, every time I think about it I get a sour taste in my mouth.
      Tastes sweet to me. Admob has their loyal android phones so they can deal with it.
    1. mobay's Avatar
      mobay -
      not good