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  • 4th Gen iPhone Commercial will be a "Beauty"

    Talk about bringing in the big guns. Apple is pulling out all the stops to hype and promote the 4th generation iPhone. Even the commercials for the new handset will receive an upgrade - an Oscar-winning upgrade, in fact. Apple's new TV ads for the 4th generation iPhone will be directed by Sam Mendes, the Academy Award winning director of "American Beauty."

    The commercials now in pre-production are said to be heavily focused on the 4th gen iPhone's video chat capabilities. With a master filmmaker behind the lens of this ad, it's a safe bet the attributes of the upgraded iPhone will look pretty spectacular - not that the handset needs any more hype than it's already receiving ahead of the likely unveiling at the 2010 WWDC at the Moscone West in San Francisco, California. We learned yesterday that Apple CEO Steve Jobs will kick off the event June 7th with a "must see" keynote address at 10 a.m. PST.

    According to Engadget, the new iPhone, which is being referred to internally at Apple as "Mammoth / N90," will be presented in a commercial showcasing a mom and her daughter sharing a touching moment in conversation via video chat on the iPhone. Get the tissues ready! Apple is likely aiming for a real tear jerker with this one. And it looks as though Sam Mendes will help tell the "story" and bring this magical plot to life

    Although it isn't yet known when the commercials will begin airing, auditions have recently been held to cast the stars of the commercial.
    This article was originally published in forum thread: 4th Gen iPhone Commercial will be a "Beauty" started by Michael Essany View original post
    Comments 48 Comments
    1. TheDirtyDiddler's Avatar
      TheDirtyDiddler -
      If it's Kristen Stewart then I'm not going to buy one.
    1. otiswhuff's Avatar
      otiswhuff -
      It's going to be nice to see the 4G in an apple add VS seeing it in a fuzzy video fro
      Asia lol. That made me cry LMAO
    1. zoso10's Avatar
      zoso10 -
      Mom and daughter? I bet it'll just be two stationary hands this time instead of just one. haha
    1. sandymary's Avatar
      sandymary -
      Quote Originally Posted by bigorangekitty View Post
      yeah i will cry.... if it's called the iphone "mammoth".
      Thats not the name of the Son of the Devil in Constantine??
    1. jbreak23's Avatar
      jbreak23 -
      Can't wait to see the commercial
    1. hollow0's Avatar
      hollow0 -
      Quote Originally Posted by CMOSlabs View Post
      I remember seeing a info on Redmondpie about o'l lady-gaga doing a ad for the new iPhone.
      Its nice doing a video shoot when money is no object.

      Lady Gaga to Feature in iPhone 4G Ads ! | CMOS Labs Blog
      MMHHMM damn look at those legs!
    1. iLoveWindows&iPhone's Avatar
      iLoveWindows&iPhone -
      The more I think about it, the more I wonder how apple is going to advertise the new iPhone....given the fact that they r still trying to sell ipads. If the new iPhone lives up to
      the hype (or possibly more) will they advertise it in all it's glory....showing off all the features that the ipad DOESNT HAVE? And what if the rumors r true and the new iPhone has more RAM then the ipad... Will they advertise that as well to
      counter the droids stats based commercial?? Basically what I'm saying is if the new iPhone is what we all hope it, it's probaby gonna piss off a lot of people who
      just dished out all their money on a "revolutinary" device, that can't do half the things the new iPhone will be able to!! Seems like if they Advertise to show that the iPhone is better than the droid incredible, they r also showing that the iPhone is better than their own device (ipad)....it'll be interesting.
    1. adp's Avatar
      adp -
      I doubt the new phone will have more than 512mb RAM (same as iPad)