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  • 4th Gen iPhone Commercial will be a "Beauty"



    Talk about bringing in the big guns. Apple is pulling out all the stops to hype and promote the 4th generation iPhone. Even the commercials for the new handset will receive an upgrade - an Oscar-winning upgrade, in fact. Apple's new TV ads for the 4th generation iPhone will be directed by Sam Mendes, the Academy Award winning director of "American Beauty."

    The commercials now in pre-production are said to be heavily focused on the 4th gen iPhone's video chat capabilities. With a master filmmaker behind the lens of this ad, it's a safe bet the attributes of the upgraded iPhone will look pretty spectacular - not that the handset needs any more hype than it's already receiving ahead of the likely unveiling at the 2010 WWDC at the Moscone West in San Francisco, California. We learned yesterday that Apple CEO Steve Jobs will kick off the event June 7th with a "must see" keynote address at 10 a.m. PST.

    According to Engadget, the new iPhone, which is being referred to internally at Apple as "Mammoth / N90," will be presented in a commercial showcasing a mom and her daughter sharing a touching moment in conversation via video chat on the iPhone. Get the tissues ready! Apple is likely aiming for a real tear jerker with this one. And it looks as though Sam Mendes will help tell the "story" and bring this magical plot to life

    Although it isn't yet known when the commercials will begin airing, auditions have recently been held to cast the stars of the commercial.
    This article was originally published in forum thread: 4th Gen iPhone Commercial will be a "Beauty" started by Michael Essany View original post
    Comments 48 Comments
    1. The Maestro's Avatar
      The Maestro -
      I auditioned for this commercial
    1. Fallguy's Avatar
      Fallguy -
      Just hope this commercial doesnt involve Kevin Spacey pumping iron in his basement.
    1. cutter7's Avatar
      cutter7 -
      are the ipad commercials about press on towels? i don't think i have ever seen the commercial!
    1. Evilsaint's Avatar
      Evilsaint -
      Lol a video of the keynote Is
      an add itself
    1. Jahooba's Avatar
      Jahooba -
      I don't think a commercial has ever made me want to buy something, other than a movie ticket. And Cocoa Pebbles. Man those things are good.
    1. rhekt's Avatar
      rhekt -
      *tear*
    1. Markanthony3211's Avatar
      Markanthony3211 -
      Quote Originally Posted by adp View Post
      Wanna make people cry? Just show this:

      That's the mark of the Devil!!!!!
    1. mactwisted's Avatar
      mactwisted -
      i like it...
    1. iDriftKing's Avatar
      iDriftKing -
      Videochat isnt that important to me...
      The most imporyant thing that will make everything a lot easyer will be the multutasking but even more the access to the standard apps from in third party apps :-)

      @EagleEye --> Chatroulette :-P
    1. extremzocker's Avatar
      extremzocker -
      why some touchy family issues? thats not what my iPhone is for...
    1. mikerlx's Avatar
      mikerlx -
      ^^^^^^^^ was pumping iron in the garage not the basement.
    1. chrisrotolo's Avatar
      chrisrotolo -
      This in not a new feature for cellphones, it is long overdue for the iPhone, and I will be excited to finally use it. Of course ,Apple has to go overboard with the advertising. think this will really be a leap for more video chat on cell phones, I just hope there's a way to break out of ATT's videocall charges...
      I think the front camera will be at least 2.0MP that would be great, 3.2 would be sweeet, and hopefully 5MP in back.
    1. iDriftKing's Avatar
      iDriftKing -
      As always apple coles up with a proper way to do solething better than the other companys eg copy/cut/paste in 3.0 and multitasking in 4.0 and then they act like they invented a whole new product....
    1. edge777's Avatar
      edge777 -
      Quote Originally Posted by manofcolombia View Post
      they shud jus show porn on th iphone then EVERYONE will buy it!
      Maybe it'll help with grammar and spelling too, lol.
    1. confucious's Avatar
      confucious -
      Wait!
      You mean there is going to be a new iPhone?
      Why did no-one mention it before?
    1. gafu's Avatar
      gafu -
      Cause the language was Vietnamese!

      Oh wait,it was Chang,Chung,Caching!Whatever!
    1. iStoner's Avatar
      iStoner -
      they better make these commercials bad*** cus there recent ones have sucked camel *****.
    1. lolcats1's Avatar
      lolcats1 -
      Quote Originally Posted by adp View Post
      Wanna make people cry? Just show this:

      well now that you mention it

      totally used an ipad today.
    1. CMOSlabs's Avatar
      CMOSlabs -
      I remember seeing a info on Redmondpie about o'l lady-gaga doing a ad for the new iPhone.
      Its nice doing a video shoot when money is no object.




      Lady Gaga to Feature in iPhone 4G Ads ! | CMOS Labs Blog
    1. hogcia's Avatar
      hogcia -
      Quote Originally Posted by adp View Post
      Wanna make people cry? Just show this:

      lol!!