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  • Apple Cries Itself a River Over iPhone Leak



    If you haven't already determined from the fallout from the 4th gen iPhone leak and subsequent legal fiasco, Apple is more than just angry about "Gizmodo-gate." Apple is also "injured" and still reeling from "huge" losses incurred from the iPhone debacle. As my MMI colleague Paul covered in great detail on Friday, a San Mateo judge has unsealed documents connected to the lost/stolen prototype iPhone. And apart from the case details chronicled in the documents, many noticed something else in the papers and discussed it widely across the blogosphere this weekend: Apple complains a lot.

    "Whine, whine, whine" is what some perceive Apple to be doing on a perpetual basis in the wake of the leak. In the documents, Apple uses strong language to assert how "immensely damaging" the fiasco proved to be for the company. A representative for Apple was quoted saying the following:

    "By publishing details about the phone and its features, sales of current Apple products are hurt wherein people that [sic] would have otherwise purchased a currently existing Apple product would wait for the next item to be released, thereby hurting overall sales and negatively effecting [sic] Apple's earnings."
    Hurt Apple's earnings? It's an argument that's difficult for some to swallow, particularly given the daily barrage of headlines in recent days about how the iPhone has steadily overtaken the great majority of its competitors and effectively squashed their chances of becoming the "iPhone killer." In fact, a great many industry analysts even argue that the scandal was "helpful" to Apple because of the awareness and hype it has generated in current and future iPhone models. And if you've read anything about Apple's earnings in recent quarters, does it look like Cupertino is poised to suffer any real damages to the runaway train that is Apple's revenue express?

    Strangely enough, of all the things Apple has done that could understandably rub people the wrong way, these "complaints" have apparently done more to annoy some Apple fans than just about anything else Cupertino has done lately.

    Even when it comes to the tech giants among us, nobody likes a whiner.
    This article was originally published in forum thread: Apple Cries Itself a River Over iPhone Leak started by Michael Essany View original post
    Comments 92 Comments
    1. thetoothfairy's Avatar
      thetoothfairy -
      Everyone knows that Apple releases a new iPhone each year.... so why not hold out until the new one arrives!
    1. hollow0's Avatar
      hollow0 -
      Quote Originally Posted by screamforme02 View Post
      i have been waiting for this phone since they tried to sell up the 3gs from my 3g. its been 2 years and its now an actuall up grade, bout time apple. but it may be a little to late, android is looking pretty sweet. WebOS is looking even sweeter with HP behind it now.. UHooo Apple better step up the game
      They can and will. They don't want Android to win and I think they will do what it takes to remain on top. They have no choice.
    1. elite_jounin's Avatar
      elite_jounin -
      Quote Originally Posted by n00neimp0rtant View Post
      So let me get this straight--Apple's upset because they couldn't screw over the last few 3G S buyers by revealing a new phone a month later?
      LOL you read my thoughts exactly! shut up apple, you're about to make a sh*t load of money anyway.
    1. wolverinemarky's Avatar
      wolverinemarky -
      there gonna whine all the way to the bank with this extra buzz watch the next iPhone not look like any of these prototypes that are leaked
    1. whereswaldo's Avatar
      whereswaldo -
      Dear Apple,
      Your a big boy, GET OVER IT!
    1. aperry's Avatar
      aperry -
      Quote Originally Posted by n00neimp0rtant View Post
      He wasn't "out there." That whole "A+ upgrade" business was nothing more than a "was reported as saying" kind of deal from an inside meeting.
      Yeeeeeah, except that it was an Apple town hall meeting with over 35,000 employees.

      Pretty sure he knew everything he said in that meeting would be fully public.
    1. area51crypto's Avatar
      area51crypto -
      I don't really see how Apple is hurt with 3gs sales as you can still get a 3g from AT&T!

      This is simply a ploy by Apple being pushed by Steve Jobs to FREE advertisement on the 4g iphone!

      Would have cost Apple a ton of money for this much advertisement for there 4g iphone!

      The only one I see getting hurt with the 4g iphone is AT&T if Verzion gets a contract with Apple!
    1. George Lopez's Avatar
      George Lopez -
      @bignighttrain

      You're married to an iphone 3g?? Is the sex any good?

      Buwahhaha never mind i need to learn how to read.... Thought u said u were married to an iphone.... Agghh double post!!
    1. politicalslug's Avatar
      politicalslug -
      This article is ********. I have stock in Apple. Why should I lose money because the thieves at Gizmodo wanted to sell more ads on their ****** blog? And furthermore, I'm broke and used my left over college loan money to buy those APPL shares, so yeah, it does affect me.
    1. StealthBravo's Avatar
      StealthBravo -
      Quote Originally Posted by szfebje View Post
      false, every single time that there was an iPhone 4th Gen leak, iPhone leak was the number 1 trending topic on yahoo, and i'm pretty sure that it's not because of people who frequently read tech blogs
      I know it got some coverage for a day but I don't think they know any specs of the leak. They know of the leak but that is about it. Sorry but I am sure if they know anything about iPhones then they already knew another iPhone was coming in July.

      I think the impact from the leaks is minimal IMO

      Quote Originally Posted by n00neimp0rtant View Post
      I kinda have to agree with the guy above me, Stealth. I mean, this story had a video report on CNN. My grandpap, who doesn't know how to turn a computer on, knew about "that new iPhone."
      So your grandpap was in the market to buy a new iPhone and said wait a minute, I can have video chat in a few months? Doubt it. A lot of people saw but little cared and looked into the specs.

      People who do not have an iPhone and our not into gadgets don't give a crap about 32GB of memory vs 64GB and more ram with the new iPhone.
    1. Will01's Avatar
      Will01 -
      I do think more people know about this than just the tech geeks! My parents knew :s but in still think a co as rich as apple can afford a few month sales slump
    1. StealthBravo's Avatar
      StealthBravo -
      Again they know about a leak from a one minute spot on CNN but its very doubtful they could tell you one difference between the iPhone 4 and the iPhone 3GS. Why couldn't they?...because they don't care.
    1. iNT3Rv3NTiONZz's Avatar
      iNT3Rv3NTiONZz -
      Looks like apple fail yet again...
    1. CaptainChaos's Avatar
      CaptainChaos -
      It doesn't matter if people skip buying the 3GS to hold out for the 4G. They are still buying an iPhone. So it is 2 months later? The 3GS will take the spot of the 3G on the pricing list and they will still fly off of the shelves even long after the 4G is out. There will not be enough features to justify upgrading to the 4G anyways. You may as well wait for the 5G. That is how Apple works.
    1. Comwiz's Avatar
      Comwiz -
      Now how can I flip my iPhone in anticipation of the next one, when everybody already knows it's coming!? I don't want to LOSE money on upgrading phones!
    1. timcki's Avatar
      timcki -
      Apple complaining that the consumer will not buy a current phone but, instead will wait for for the new model, is puzzling. if the consumer buys a current phone or if they buy the new phone, it is still money in Apples pocket
    1. mortopher's Avatar
      mortopher -
      Couldn't the leak also prevent people from going out and buying a competitors phone in order to wait and see what the new iPhone will be packing?
    1. Cory Gillmore's Avatar
      Cory Gillmore -
      I personally know 3 people who've purchased iPhones since the leak. My brother and his wife both bought a 3GS and a dude from my work got a 3G. I was able to talk my brother and his wife into returning them to ATT for a refund and just waiting till June. The guy from my work was not so smart.

      Apple is so upset about the leak because they think that some people will buy an iPhone now and then turn around and buy the new iPhone when it's released in June. What they may not realize is that most people fanatic enough to pony up hundreds of dollars for 2 iPhones in less than a few months time are major iPhone fans and already privy to the fact that they're released every June. The kind of people who don't follow Apple news and would buy an iPhone now, are not the kind of people who would really care to plop down 2 or 3 hundred more dollars a few months later just to own the latest edition. Ya dig? Am I making sense?
    1. darkrom's Avatar
      darkrom -
      Quote Originally Posted by szfebje View Post
      it's obvious you can't see the forest past the trees..

      Apple doesn't force anyone to jailbreak, just like they don't force you to purchase their products, as "crippled" as many claim iDevices are, they still sell far more than their competition, with REPEAT buyers, I highly doubt that Apple's target usergroup will discontinue using the iPhone because you can't use custom themes or listen to Pandora while browsing on Safari (even though Pandora already has the app which supports this on standby for OS 4)

      The average user doesn't care about jailbreaking, they care about a seamless user experience where everything "just works" and the iPhone delivers that beautifully.

      You sir need an Android.



      I only wish that android was around when I bought the first iphone. I am only using it because it is what I am used to now. But like I said it wasn't about the hardware. I am a repeat buyer of iphones because I like them once they are jailbroken. I feel like if I was limited to the stock phone firmware I would be dissatisfied with my phone.

      This is not about the phone hardware itself. It is more about the business ethics (or lack thereof) by apple. I truly believe they are slowing the advancement of software development and innovation by doing things the way they do.

      On topic I find it hilarious that people would argue that the leak of the next phone would hurt the sales of the 3gs. For that to be true people would have to have NO clue that Apple is ALWAYS going to be working on another phone, just like they've ALWAYS been working on another ipod since it's release.

      That's like saying oh man I saw a picture of a 2012 Honda Civic I should not get one of the 2011 ones because if I wait I'll get more features.

      And because I didn't buy a 1TB drive for my PC last year I can get one of the nice 2TB drives for the same price...or I can wait till next year and get a 3TB, and so on...

      I'm gunna leak some big time info here people. You might wanna sit down for this:

      The iPhone 5g is going to be BETTER than the 4g!!!


      That's called "technology" it's pretty cool how it (usually) gets better over time.
    1. mortopher's Avatar
      mortopher -
      Darkrom - your examples are absolutely useless when you dont take into consideration yhe timeframe. Not to mention apples marketing scheme relies upon their secrecy, unlike those companies (for the most part).