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  • Is The Feud Finally Over? Adobe Says It Loves Apple!



    On Thursday, Adobe made a shocking announcement. Adobe "loves" Apple.

    Now, before you think flowers and notes of apology have been exchanged between Apple and Adobe, think again. The move on the part of Adobe today was not meant to raise a white flag as much as it was meant to respond to Steve Jobs' recent open rant that essentially buried Adobe Flash as a relic of the past.

    The new ad campaign launched by Adobe Thursday puts forward a simple view: Adobe, in fact, still "loves" Apple. But Adobe don't like "anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web."

    It's a kinder, gentler jab from Adobe - certainly a different tone from that of Steve Jobs in his harsh comments that make Flash sound as prehistoric as the Velociraptor. More specifically in response to the Apple chief's biting words, however, Adobe co-founders Chuck Geschke and John Warnock issued an open letter of their own.

    "We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web -- the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time."
    Fighting back against Jobs' assertions with non-confrontational logic and passion, Geschke and Warnock proposed that Apple's veil of secrecy and closed-off posturing that shuts out the likes of Adobe will ultimately hamper the perpetuation of the creativity that helped make the digital revolution possible in the first place. Of course, no one in their right mind thinks that this campaign by Adobe will inspire Steve Jobs to turn around and utterly reverse his stance on Flash. But perhaps this move by Adobe will soften the harsh rhetoric on the parts of both Adobe and Apple, and maybe facilitate a cordial enough relationship where joint ventures will once again be possible.

    But don't count on it.
    This article was originally published in forum thread: Is The Feud Finally Over? Adobe Says It Loves Apple! started by Michael Essany View original post
    Comments 50 Comments
    1. aomphantom's Avatar
      aomphantom -
      Quote Originally Posted by babyblue_pimp View Post
      how is owning a mac like owning a auto ferrari, and a custom built one a manual ferrari?! A mac is like a ferrari, and a custom built pc is like a 240sx. Sure with enough customization you can be as fast as a ferriari, if not faster and for probably only 30% of the cost... And thats fine if thats what your into, but some people rather just buy a ferrari, they want something really built perfectly for its specific hardware, hardware that they'll never change. Have you opened a new mac pro? Looked inside of it? Its easily worth its price tag, maybe not part for part, but thats not what people are paying for.

      Thats why operating system is your option from the start, apple has no direct problem with its users using windows.

      But for my 2 cents for the thread, adobe shouldn't take this as a slap in the face, they need to improve their product, flash sucks on any mobile device i've played with that supports it,
      i said... An automatic ferrari or a standard... Have you ever driven standard... Do you know how? This is what i meant. Macs are automatic ferraris for people who don't know how to drive a standard ferrari(a car(computer) you have full control of).
    1. TheGrandFinale2001's Avatar
      TheGrandFinale2001 -
      Quote Originally Posted by Rokesomesmeefer View Post
      The difference between a Mac and a PC (excluding the OS) is the difference between a Lexus and a Toyota. It's the same crap inside just put together differently and given a different name. One's price is moderate, the other's is just ridiculous.
      Interesting way of putting it
    1. GTOpilot's Avatar
      GTOpilot -
      Quote Originally Posted by Rokesomesmeefer View Post
      The difference between a Mac and a PC (excluding the OS) is the difference between a Lexus and a Toyota. It's the same crap inside just put together differently and given a different name. One's price is moderate, the other's is just ridiculous.

      Maybe you should have said Nissan and Infinity or Honda and Acura instead of Toyota and Lexus.

      While the analogy is excellent, I don't find my mouse button sticking causing my PC to jump off my desk and cause a fiery crash.
    1. Rokesomesmeefer's Avatar
      Rokesomesmeefer -
      Quote Originally Posted by GTOpilot View Post
      Maybe you should have said Nissan and Infinity or Honda and Acura instead of Toyota and Lexus.

      While the analogy is excellent, I don't find my mouse button sticking causing my PC to jump off my desk and cause a fiery crash.
      Actually, I used Lexus and Toyota for that very reason. Ever since Macs have been Intel based, there have been some issues here and there that affect both PCs and Intel Macs, especially with some of the graphics cards.
    1. fishbone's Avatar
      fishbone -
      Quote Originally Posted by sziklassy View Post
      What exactly do you justify as "better"? Loading windows on a mac is fine, however you will have paid $3,000 for a high-end machine where you could have just paid $1,000 and built it yourself. If you buy a Mac JUST to load windows on it there is little more that can be said about you other than you are a huge fool.
      And by comparing a top-end Mac to a cheap frankenstein PC built by yourself, there is little more that can be said about you other than you don't have a clue about what you are babbling about. Sorry...
    1. aomphantom's Avatar
      aomphantom -
      Quote Originally Posted by fishbone View Post
      And by comparing a top-end Mac to a cheap frankenstein PC built by yourself, there is little more that can be said about you other than you don't have a clue about what you are babbling about. Sorry... :
      "FRANKENSTEIN".... SUCK ON THIS, SURE IT MAY NOT LOOK AS ***, WOOPS, I MEAN PRETTY AS A MAC BOOK PRO, BUT IT RUNS CIRCLES AROUND IT, CIRCLES MY DUMB MAC BOYS! MINE IS TOP SHELF, FULLY DECKED 12GIGS OF RAM, SHOW ME ONE FREAKIN MACBOOK WITH 12 GIGS RAM AND FULL i7 980xtreme (NOT MOBILE PROCESSOR)... SWITCHING TO HTC DESIRE TOO! F&CK ALL YOU MAC YUPPIES! GROW UP AND LEARN TO USE TECHNOLOGY, NOT BE DICTATED TO BY A COMPANY ON WHAT YOU CAN AND CAN'T USE, AND HOW YOU CAN USE IT! IF IT WAS NOT FOR GEOHOT AND GUYS LIKE HIM, WHO KNOW HOW TO USE COMPUTERS(MOST LIKELY PCs), ALL YOU IDIOTS WOULD BE USING A NON-JAILBROKEN PHONE AND STILL KISSING APPLES ***!

      custom gaming laptops - Welcome to Sager Notebooks

      Apple iPhone 3GS 16GB vs. HTC Desire
    1. awesomeSlayer's Avatar
      awesomeSlayer -
      ^Get a life. And, turn off that Caps Lock.
    1. ModJoe's Avatar
      ModJoe -
      whoo , that tread is turning into war,...

      IMHO, both companies have their goals,
      both want to earn a lot of money,
      both are no monopolists,
      both can develop/ sell what ever they want.

      and NO one of us is realy caught by one of these companies.
      WE ARE DECIDING , what we want and buy what we want.
    1. Ibkoool's Avatar
      Ibkoool -
      Big kudos to Geschke and Warnock for the way they handled this situation, there is a lot to said for diplomacy, they know there is no point in going up against Goliath at this time, because they will probably loose, and burning bridges is not good for business in the future. Steve Jobs is bigger than life right now, and that is because of the tremendous success of his company, he is probably one of the most creative and out of the box thinkers in the business at this point, but if he continues on his current path, with his current arrogant Gestapo ways, unfortunately, some event will take place that will bring him back down to earth for a reality check, not that Iím wishing for this to happen, because I love the Apple innovations and products just as much as the next guy, but as history teaches, once you start believing that you are bigger than life, a reality check is inevitable.
      Steve Jobs may be right about Flash being antiquated, but there is a right way and a wrong way to do things, you donít go about disrespecting your partners like that, and the heads of Adobe showed that they have class and they are bigger than Steve Jobs.