Report: Apple's AT&T Deal is Done
A new report this morning has everyone talking about a suspected break in AT&T's five year exclusivity agreement with Apple. As a result, the prominent advertising firm Landor & Associates has reportedly been hired by Verizon to launch an ad campaign for the next gen iPhone.
One of the primary reasons yours truly has opted to put forward this story is because, unlike most un-sourced rumors that seem to just appear from thin air to take root in the blogosphere, this particular story comes from our friends at CrunchGear
, who have evidently gleaned their info from those within the advertising industry.
It should be noted, however, that Landor & Associates has been doing business with Verizon since Apple reportedly began its exclusive agreement with AT&T in 2007. According to the report, the ad firm is now "hard at work preparing for the iPhone HD launch."
So why the sudden (potential) shift to Verizon territory? Possibly because the iPhone is beginning to lose market share to its closest competitors and Apple sees the need to expand its coverage in order to remain the dominant force in smartphones. An NPD Group report shows that the iPhone has been bumped to third place by competing devices running Google's Android OS.
John Biggs of CrunchGear maintains that this rumor "very nearly confirms a Verizon launch of the iPhone"... possibly as eary as late summer 2010.