image via forcatech.com
In what could very well be another nail in the coffin for your local video rental store, Netflix is continuing to search for new and faster ways of delivering the films and entertainment that we love.
In a recent interview with Reuters, as chronicled on CNET, Netflix CEO Reed Hastings says that he hopes to introduce video-streaming service to the iPhone. Although we've heard this claim before, it's a considerably more serious tone from the Netflix chief, as the company seems poised to not only roll out new plans to bring its service to the iPhone, but also to Sony's PlayStation 3 and the Nintendo Wii.
But, as Hastings points out, there is no immediate timetable for this development. And for this very reason, it's difficult for some (including myself) to get overly excited about the news.
For the sake of full disclosure, I will admit to being a Netflix subscriber. Moreover, I am a Netflix fanatic. So having this carrot dangled in font of me with no clear time frame as to when I can actually sink my teeth into it makes it impossible to give any substantial consideration to this "prospect" without growing incredibly restless in anticipation.
Hastings told Reuters that his hope is that Netflix's streaming service will eventually "be on all the game consoles, all the Blu-ray players, (and) all the Internet TVs." But as Hastings pointed out, his company has signed a deal with Microsoft to deliver Netflix streaming exclusively to the Xbox 360 in the video game space.
Despite rumors indicating that a Netflix app is already on its way to the App Store, Hastings would not give a timetable: "(With) movie watching, we are not focused on mobile yet, but (instead) on the TV, on Blu-ray, and on the video game consoles. We will get to mobile eventually, including the iPhone." While Netflix is likely to offer such a service on the iPhone and iPod Touch "over time," he said there is little chance of Netflix video streaming becoming available in the App Store "in the short term."