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  • Best Buy Stores May Add Genius Bars



    In 2006, the formal working relationship between Apple and Best Buy began in earnest. But it reached a new zenith in 2010 as both companies agreed to work with each other to an unprecedented extent to give consumers another major retail outlet to browse and buy popular Apple products like the iPad. On Monday, reports surfaced that could indicate the partnership growing even stronger in 2011.

    The Apple section of your nearest Best Buy's computer department could be in for a substantial makeover during the next few months. A Best Buy tipster notified TUAW this week that numerous Best Buy retail outlets across the country may begin installing Genius Bars as early as this spring. The move would represent the first time Apple has allowed the native Apple Store mainstay to venture into non-Apple territory.

    Four years ago, Apple and Best Buy launched a modest pilot program in a handful of Best Buy stores that showcased Apple products in a designated area within the store. Today, that little pilot program has grown to include some 500 Best Buy stores across the US, each of which now prominently showcases the aforementioned Apple boutiques. And while its difficult to imagine Apple's Genius Bar turning up anywhere outside of Apple's retail stores, the Cupertino-based tech giant clearly enjoys working with Best Buy - as evidenced by Apple's decision last year to initially make Best Buy the only authorized retailer to accept pre-orders of the iPad.

    TUAW
    This article was originally published in forum thread: Best Buy Stores May Add Genius Bars started by Michael Essany View original post
    Comments 31 Comments
    1. Stray's Avatar
      Stray -
      I don't think the best buy near me would need genius bars because apple is only 4 minutes away from it.
    1. Cowboy's Avatar
      Cowboy -
      I would love for this to happen closest apple store is 35 mins away even tho I live the apple store and people no me there being able to go local and only a 5 min drive would be more suitable for me
    1. Stray's Avatar
      Stray -
      I like where I live. I can walk there if a want. Lol
    1. wannabprogramma's Avatar
      wannabprogramma -
      truthfully not necessary, as long as every best buy has their apple sales rep guy, he's better than most "geniuses" at helping and i think every store has one....
    1. Stray's Avatar
      Stray -
      I once helped a genius bar worker fix my iPhone. Lol
    1. LSZ33's Avatar
      LSZ33 -
      This would be great for me and the local apple fans because Austin is 45 min away but does have 2 apple stores.
    1. kuhndsn's Avatar
      kuhndsn -
      Quote Originally Posted by wannabprogramma View Post
      truthfully not necessary, as long as every best buy has their apple sales rep guy, he's better than most "geniuses" at helping and i think every store has one....
      I think its more a hit and miss. The three I go too can't tell a difference between a peach and an apple. And the geek squad can't do anything with a Mac. Besides install ram and a hd. My 8 yr old can do that.
    1. Cer0's Avatar
      Cer0 -
      I would love for this to happen. Both Apple stores near me are in malls. The one I normally go to is in the Mall of America and if you ever been there you would know why I hate going there. Makes it worse if I have to carry a 27in iMac in there.

      Or carry anything expensive out of there.
    1. Stray's Avatar
      Stray -
      Exactly. You make a good point.
    1. mj0528's Avatar
      mj0528 -
      Quote Originally Posted by LSZ33 View Post
      This would be great for me and the local apple fans because Austin is 45 min away but does have 2 apple stores.
      I work close to the one at the domain in Austin. So hard to park there.
    1. StealthBravo's Avatar
      StealthBravo -
      It's a great idea to expand their local customer service
    1. NessLookAlike's Avatar
      NessLookAlike -
      Frankly, I'm a little surprised that no one has said it yet, so I'll just go ahead and do it:

      Between the elitist pricks that work for Geek Squad, the air-headed store employees that recommend Macs as gaming machines, and the Apple store rep whom trolls for innocent high school graduates and parents with loose purse strings that already inhabit my local Best Buy, the only way the atmosphere of the place could possibly become more arrogant would be if Best Buy Corporate allowed Genius Bars to move in.

      And here we are.
    1. zoso10's Avatar
      zoso10 -
      Geek Squad and Genius Bar? That seems a bit excessive.
    1. iPod's Avatar
      iPod -
      Yes! Now I don't have to go to the mall to get my iPod fixed
    1. whereswaldo's Avatar
      whereswaldo -
      This is a GENIUS idea!
    1. sziklassy's Avatar
      sziklassy -
      So I wonder if this would be manned by Best Buy employees or Apple employees. I know Apple is pretty particular about having their own employees change their displays and the like.
    1. Melech518's Avatar
      Melech518 -
      It won't happen. It interferes with Geek Squad and the arrangement Apple, Best Buy, and Geek Squad have together.

      The title of this article should read "Rumor:Best Buy Stores May Add Genius Bars", just like all of the other articles on the web do about this rumor...
    1. leathelisor's Avatar
      leathelisor -
      I just kinda hate goin to best buy =P too many bad customer service experiences but knowing there's a genius bar there might make it better
    1. ParadoX's Avatar
      ParadoX -
      Lets just hope they dont use geek squad for apple stuff. Those guys are a joke.
    1. dq13's Avatar
      dq13 -
      I worked for Geek Squad once (couple of weeks), all they asked me on the interview was how to reset a password on a Mac and why did I want to work for Best Buy... then I realized that my paycheck sucked (10.25/hr) so that answers the question... there is no computer tech that is going to work for that money, unless he doesn't know what he's doing and that's the only job he can get as a computer technician