Select iTunes Movies Now Include Script Searching and Scene Sharing
In an effort to differentiate movie downloads from DVDs, Sony
is quietly testing new iTunes Extras
features. iTunes Extras was first introduced back in 2009 as a way for movie studios to include bonus features, usually found on DVDs, with digital downloads. Sony hopes to entice movie views into buying digital versions of their movies by including a search feature in some of their new releases.
reports, “A search button allows you to input a word, and any mention of it in the script will be retrieved along with a link to the exact moment in the movie in which the line was uttered. A “clip & share” function lets the viewer take select scenes and post them to social networks. There’s also a playlist with songs from the film, which are linked to places on iTunes where those songs can be purchased.”
The first films to take advantage of these new features will be, The Other Guys, Salt and Resident Evil: Afterlife. Unfortunately, Apple TV owners who buy and/or rent movies will not have access to the new iTunes Extras features right away. Sony seems to be testing the waters and most likely will add these new features slowly and only to their top tier releases.
For the most part, iTunes Extras doesn’t offer movie viewers much of what they can’t already get on DVD’s. It will be interesting to see if Sony and Apple can get people interested in searching and sharing movie clips with each other via social networks. Apple hasn’t had much luck with social networking recently, if Ping is any indication.
If movie studios want to add new features to digital downloads, integrating IMDb
(Internet Movie Database) information might be more useful to most people. I know when I’m watching a movie and want to know more about it, I just head over to IMDb.