Sales of Apple's recently refreshed Apple TV are expected to exceed one million units this week. How do we know? No need for market analysts or investigative journalists to get to the bottom of this one. On Tuesday, Apple released a formal statement regarding the rampant growth in sales and popularity of Apple TV.
Apple today announced that it expects sales of its new Apple TV® to top one million units later this week.
While frequently overshadowed by Apple's other big releases of 2010 (namely, the iPad and iPhone 4), Apple TV has not gone unnoticed. Time magazine recently acknowledged the device as one of the top 10 gadgets of 2010. Overall, the list was dominated by Apple. The iPad was ranked #1, the MacBook Air #4, the iPhone 4 #6, and the Apple TV #7.