EA: Apple Should Take Console Gaming Challenge
If truth be told, the iPhone, iPod touch, and iPad - the full breadth of the iDevice line - have become some of the most popular mobile gaming devices in the world, despite not being overtly manufactured and promoted to the masses as such. Still, Apple has attracted masses of mobile gamers to it's iOS gadgets to such an extent that leading video game system makers are feeling the heat. As a result, one of the video game industry's biggest names suggests Apple would be wise to take its reach into video game territory even further.
EA vice president Eric Soderlund tells ComputerandVideoGames.com (CVG) that Apple is one of the few companies in the world that could still take a big chunk out of the console gaming market. “If it was anyone but Apple," suggests Soderlund, "I’d say that’s going to be very hard. I still think it’s going to be extremely hard for them but they’ve surprised many people before."
The most likely portal through which Apple would make their challenge is Apple TV, especially if application support becomes a fixture of the product. Still, even without Apple giving the gaming market an endorsed push, developers are doing just fine on their own, effectively making incalculable sums of cash off of the hottest games in the app world today. Perhaps that's why Nintendo of America chief Reggie Fils-Aime commented this fall that Apple is a "bigger threat" to Nintendo than Microsoft. “Look at what they did with the iPhone, right?" Soderlund asked rhetorically. "They are a truly brilliant company so I would give them a relatively good chance to succeed if they tried.”