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  • Final Cut Studio Update Coming Early 2011


    Apple is known for keeping product launch schedules top secret. For most of us this doesn’t cause much of a problem, but for some Mac users who depend on Apple products for their livelihood, this level of secrecy can be detrimental. Some industries like television post-production companies plan their projects over multiple years and these customers need to have some idea that Apple will not abandon them in the future.

    Recently, TV post-production consultant Dustyn Gobler sent Steve Jobs an email detailing his concerns over the lack of any roadmap for Apple’s pro applications like Final Cut Studio. “We need to know that Apple won’t abandon Final Cut Pro because selling iPads is more lucrative,” Dustyn tells Steve in his letter.

    Steve Jobs, who has been responding to emails personally of late, said in a typically brief email, “a great release of Final Cut is coming early next year. Sent from my iPad.”

    Steve’s emails are short and sweet in style, sort of minimalist, just like the products he sells. Mr. Gobler makes a good point, however, in that some professionals who use Apple products need to have some reassurances that their investments of time and money are well spent on Apple products. Apple is the king of hype, but this can be counterproductive in some segments of the market. Apple isn’t the only game in town, as Mr. Gobler was quick to point out saying, “I want you to know that I’ve started to field meetings with Avid, and I tell my clients to consider Media Composer, Interplay, and Unity. The interface may not be pretty, but a reliable road map goes a long way.”

    Consumers feed on mystery, and Apple needs to know when to use it and when not to. The hype machine is only one of many tools Apple can use to sell its products. Hopefully, Steve will learn that secrecy is a great rule of thumb most of the time, but occasionally, some consumers need to know they won’t be left out in the cold.

    Source: Cult of Mac
    This article was originally published in forum thread: Final Cut Studio Update Coming Early 2011 started by Wiley John Wright View original post
    Comments 6 Comments
    1. ND1612's Avatar
      ND1612 -
      I hope he has a good plan for a good product with new features. I also hope it is true x64!

      I heard I'm not suppose to put "first" on the posts, but I have never been first on any posts and I don't post much.
    1. Dragonx151's Avatar
      Dragonx151 -
      Hope it's a feature-full update lol final cut is pretty good anyway
    1. hammerhals's Avatar
      hammerhals -
      there was a joke "64bit personal computer" written on the package of my g5 i purchased years ago. it's now usable as a print server. i'm glad adobe is heating the fire with its pro range under the seat of that well shaped fruit. it's unbelievable one was titled overcritic when questioning the actual use/legitimacy of these workhorses.
    1. Rob2G's Avatar
      Rob2G -
      I hope this is full 64 bit, But will I be able to make a video of my cats "jumping" like the movie jumper? After effects has always lived up to all my lame activities.
    1. EskimoRuler's Avatar
      EskimoRuler -
      i really wish i had a need for these great apple products
    1. athleticswimmer's Avatar
      athleticswimmer -
      Quote Originally Posted by EskimoRuler View Post
      i really wish i had a need for these great apple products
      exactly!! I look at how cool this product is and feel like buying it but then again what the heck am I gonna do with it..I use imovie just for fun and thats all Ill ever use it for, "fun".