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  • Chanel and Adidas Won't Be Controlled by Control Freak Apple



    Although all parties involved remain hush-hush on the subject, all signs point to athletic apparel titan Adidas dropping Apple's iAd platform like a bad habit. Effectively taking their ball and going home, Adidas is believed to have yanked its better-than $10 million ad campaign from Apple as a result of a criticism we've heard many times before - Apple and its executives are too controlling to comfortably work with.

    Sound familiar? Two months ago, the WSJ let the cat out of the bag that Chanel reportedly stopped all iAd-related business with Apple for the same exact reason. Although the details surrounding Chanel's withdrawal from the iAd platform are sketchy, it appears - based on a report from Business Insider - that Adidas determined the last straw came when Apple rejected a third consecutive creative concept from Adidas regarding their ad purchases.

    In addition to Apple's unusual control over the ad creation process, advertisers complain about the lack of control over and visibility into where their ads appear, lack of third-party ad serving tools, and other issues. Apple plans to open up the process once it's more comfortable with the program, but it appears some advertisers have lost their patience.
    Apple, which charges top dollar for use of the company's mobile marketing forum, is said to be exceptionally controlling of all aspects of the ad space allotted to advertisers within mobile applications. And while neither Apple or Adidas will confirm an iAd break-up of sorts, both haven't denied it either.

    Business Insider
    This article was originally published in forum thread: Chanel and Adidas Won't Be Controlled by Control Freak Apple started by Michael Essany View original post
    Comments 16 Comments
    1. mallenass's Avatar
      mallenass -
      i hope playboy does iAds.. that would be intresting

      or maybe blackberry should go for the iAd platform.. that would boost up theur sales like careeeiiizyyy
    1. Dizi's Avatar
      Dizi -
      Apple can shove their iAds straight up their iAss.
    1. metalmaster420's Avatar
      metalmaster420 -
      Quote Originally Posted by Dizi View Post
      Apple can shove their iAds straight up their iAss.
      Right on!
    1. iNT3Rv3NTiONZz's Avatar
      iNT3Rv3NTiONZz -
      Who cares about this shizz?? What difference does it make to us users?


      Sent from my iPhone using ModMyi
    1. unison999's Avatar
      unison999 -
      ^^Don't care then don't read it, it is as simple as that.
      Not only did you read it you actually replied on it.
      I will now support Adidas and Chanel. Will buy Adidas shoes and Chanel stuff for my girlfriend.
    1. scottjl's Avatar
      scottjl -
      playboy? lol. never happen. hef's as crazy a control freak as jobs is.
    1. mortopher's Avatar
      mortopher -
      Yawn. Messany doing what Messany does...
    1. njp316's Avatar
      njp316 -
      Maybe the Yahoo CEO was right after all.....

      Yahoo CEO Makes Dire Prediction for Apple
    1. xwinger's Avatar
      xwinger -
      why did chanel even advertise on iphones in the first place?

      BUY A DESIGNER PURSE WHILE PLAYING ANGRY BIRDS LOL
    1. corkey20000's Avatar
      corkey20000 -
      There are high end apps xwinger. Take for example, Gilt Groupe.
    1. BlackDrag0n's Avatar
      BlackDrag0n -
      why even put ads. Its our device not his, i just want to listen to music, not say hello to a hello kitty ad (pun intended*) either way i doubt anyone will even bother to click on the ad.Waste of money, waste of time, waste of keeping customers happy.


      ignore this post if u see a iPlayBoy ad
    1. dhamien's Avatar
      dhamien -
      You know, this is actually a good thing for us users. Probable causes for rejection of an ad could be that it's way too invasive. I like that Apple makes sure that ads don't fill up my entire screen.
    1. billmilo's Avatar
      billmilo -
      apple controlling? you surely jest
    1. back9player's Avatar
      back9player -
      Quote Originally Posted by dhamien View Post
      You know, this is actually a good thing for us users. Probable causes for rejection of an ad could be that it's way too invasive. I like that Apple makes sure that ads don't fill up my entire screen.
      exactly!
    1. brbortscheller's Avatar
      brbortscheller -
      Quote Originally Posted by Dizi View Post
      Apple can shove their iAds straight up their iAss.
      Apple can shove their iAds straight up their iAss..........I LIKE IT!!!!!
    1. kuhndsn's Avatar
      kuhndsn -
      Quote Originally Posted by mortopher View Post
      Yawn. Messany doing what Messany does...
      You got that right....