Apple Gets Top Honors for its Customer Service
When it comes to consumer satisfaction, Apple continues to clean up. According to the latest American Customer Satisfaction Index released this morning, Apple once again comes out on top in terms of customer service, with Apple effectively leaving in the dust other PC makers for the seventh consecutive year.
Overall, the headline from CNN Money captures the essence of the study beautifully - "We love our computers -- but love Macs best." The index's 100-point scale shows Apple with a 2% gain on its way to reaching its highest score even recorded on the index - 86. And even though it was also A good year for PC makers on the index, Apple ran away with the lead per tradition. (In case you're wondering, the index is based on "scores" from better than two-hundred different companies across forty-five industries and government agencies).
"Windows-based PC brands appear to have recovered from the problems associated with the Windows Vista software," said Claes Fornell, founder of the American Customer Satisfaction Index. "Barely a year into the release of Windows 7, satisfaction with these brands has returned to, and in some cases even surpassed, the levels prior to the launch of Vista." But all told, Apple is a significant 9 points ahead of its nearest competitors, which include Dell, HP, and Acer - all three tied for second with a score of 77.